Master AI Search Visibility in 2026
March 11 • 12PM to 3PM ET
Transform Your Search Strategy For The AI Era
In this half-day online AI search conference, you’ll learn how marketing leaders are adapting SEO, content, and measurable strategies for AI-driven search experiences.
Stay Ahead Of Today’s AI Search Changes
Get the latest SEO & AI search news and research-backed breakdown of how AI results are changing search behavior, in this quarter.
Track The Right AI Search KPIs
Walk away with the finalized KPI framework that marketing leaders will use going forward. Learn to match the exact marketing metrics essential for measuring visibility, performance, and ROI in AI-driven search.
Turn Search Metrics Into Search Actions
Gain proven ways to connect KPIs directly to the SEO, GEO, and AEO work that drives discoverability in AI-first SERPs.
Gain An Executive-Approved AI Search Strategy
Leave with an executive-ready strategy you can apply immediately across content, reporting, and growth planning.
Agenda
Each of the 3 sessions builds on the last, giving you everything you need to stay visible, measurable, and competitive in SEO & AI Search, right now.
What’s Hot, What’s Not: AI Search Changes In Q1 2026
Hear directly from the SEJ newsroom and industry-leading analysts who track AI search changes daily as they help define what visibility means next. This session takes into account recent Google announcements, news, and data to give you clear guidance on what to do next.
KPIs & Metrics That Matter for AI Search Success
Emily Popson brings her attribution expertise to the table, revealing her definitive KPI playbook for AI search. After this session, you’ll know exactly what to track, what to ignore, and how to prove impact as the AI search rules change
Why Answer Engines Should Be On Every CMO’s Strategic Agenda
Special Guest Forrester’s Nikhil Lai gives you a clear, CMO-level roadmap for staying visible as AI reshapes search, including how to respond when traffic drops, where to invest next, and how to lead your organization’s digital marketing strategy in 2026.
Who Should Attend?
Marketing Directors, VPs & CMOs
Get boardroom-ready AI search strategy insights you can bring directly into planning, budgeting, and 2026 growth decisions.
SEO & Content Strategy Leaders
Learn clear priorities for staying visible in AI-driven SERPs, answer engines, and the next evolution of organic discovery.
Demand Gen & Performance Marketing Teams
Get the measurement framework and KPI clarity you need to prove impact, defend performance, and report results with confidence.
Brands Experiencing Organic Traffic Declines
Take home a practical roadmap for stabilizing traffic, recovering visibility, and reducing reliance on unpredictable rankings.
Experienced Marketers at Established Companies
Level up your AI search expertise with advanced frameworks for answer engine visibility, content adaptation, and the next generation of SEO strategy beyond rankings.
Marketing & SEO Agencies
Leave with relevant strategies for navigating AI-first search disruption across markets and channels.
Speakers
Hear directly from the SEJ news & editorial teams plus industry-leading analysts and experts shaping the future of AI-driven search visibility.
Loren Baker
Founder
Shelley Walsh
Managing Editor
Matt Southern
Senior News Writer
Emily Popson
Vice President of Marketing
GUEST SPEAKER
Nikhil Lai
Principal Analyst
Frequently Asked Questions
Is this event free to attend?
Yes! The SEJ Live is a free, intensive virtual event featuring robust, research-intensive presentations.
Will sessions be recorded?
Yes, registered attendees will receive access to session recordings after the event.
Do I need to be an SEO expert to attend?
This event is designed for marketers who already manage SEO and organic growth strategy. If you’re responsible for reporting organic performance, leading content strategy, managing paid & organic acquisition, or advising leadership on search visibility, this session is for you. If you’re brand-new to SEO fundamentals, we have educational and actionable resources as well. Start here!
Is this a workshop or certification?
No. SEJ Live is an expert-level interactive lecture series with live Q&A, not a hands-on workshop.
Where is SEJ Live held?
SEJ Live is held virtually online, so you can join from anywhere. Wish you could get face-time with the speakers? Don’t worry. Each session includes dedicated Q&A time so you can engage directly with speakers in real time.
What will I learn about AI search?
Over the course of this intensive half-day, you’ll get a complete, research-backed breakdown of what’s working now, what’s changing fast, and exactly how to stay visible in answer engines, AI-driven SERPs, and the next era of search discovery.
How long is the event?
The event runs for 3 hours, with three expert sessions and live Q&A.
How do I save my spot?
Click “Save Your Spot” at the top of the page to register instantly.
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