How To Create A Customer Journey Map
Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know.
About
An expert in all things digital marketing-related, Brian has been writing about SEO, social media, integrated campaigns and PPC for most of the 21st century. A personal believer in the Oxford comma who abstains from it in his professional life, he specializes in journalism and advertising copywriting.
Articles
55 Google Doodle Moments To Celebrate 25 Years
Google Doodles have been entertaining web searchers for a quarter century. Here’s a look back at some of the memorable ones.
Getty Images Sues Stability AI For Copyright Infringement
Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission.
Facebook Marketing: An In-Depth Guide For Beginners
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide.
TikTok Staff Can Decide What Goes Viral
TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience.
Will ChatGPT Take Your Job?
Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time.
Downloadable Content Strategy Template And How To Use It
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!)
6 Ways SEO Pros Are Using ChatGPT Right Now
AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now.
Instagram Marketing: An In-Depth Guide
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.
9 Examples of Highly Shareable Content
Learn how to create the type of content that social media audiences will want to share with their connections.
17 Types Of Content Marketing You Can Use
Let’s take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing.
Meta Focused On Safety, Security in 2022
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022.
Google Analytics 4 Rolling Out Built-In Landing Page Report
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports.
Email Marketing For Small Businesses: A Guide To Getting Started
When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing.
Social Media Logos: How To Use & Where To Download Them
Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues.
YouTube Testing In-App Shopping In Shorts
YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed.
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
YouTube Shorts Now Available On TV
YouTube Shorts are now available in a television-optimized format for connected TVs.
Substack Sets Its Sights On Twitter With New Chat Feature
Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app.
Google Pulls The Plug On Hangouts
Hangouts, which has been Google’s primary messaging services since 2013 has been ended. Users have until January 1 to migrate data.
Backlinks: What They Are And How To Get Them
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them.
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over.
Google Launching Passkey Support for Android, Chrome
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business.
Google Cloud Rebrands Data Studio As “Looker Studio”
Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows.
YouTube Launches @username Handles To Help Drive Traffic
YouTube has a new way for users to find and engage with content creators directly by tagging them.
Google Sunsetting Assistant Driving Mode Dashboard
The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps.
Google Settles Consumer Privacy Lawsuit For $85 Million
The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring
Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on...