Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar.
OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing
Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk.
ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI’s ChatGPT-User takes the lead in web requests.
ChatGPT Search Is Citing Fewer Sites, Data Shows
ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience.
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it.
AI Leads All Reasons For U.S. Job Cuts In March, Report Says
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas.
New AI Jobs Index Ranks 784 Occupations By Loss Risk
Tufts index projects 9M U.S. jobs at risk from AI. Writers and Authors, Computer Programmers, and Web and Digital Interface Designers top the risk list.
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend
Why Google’s new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent
Google Gemini Sends More Traffic To Sites Than Perplexity: Report
Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows.
Answer Engine Optimization: How To Get Your Content Into AI Responses
This guide explains how AI systems choose content, what research says about citation patterns, and where brands should focus first.
Wikipedia Bans Use Of AI-Generated Content
Wikipedia’s new AI guidelines prohibit editors from using LLMs for writing or rewriting content, with two exceptions.
Research Shows Where Persona Prompting Works And When It Backfires
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines.
From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions.
How To Use AI To Streamline Time-Consuming SEO Tasks
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation.
Google Removes ‘What People Suggest,’ Expands Health AI Tools
Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube.
Google AI Mode’s Personal Intelligence Now Free In U.S.
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting.
How To Track AI Visibility & Prompts The Right Way
Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies.
AI Search Barely Cites Syndicated News Or Press Releases
Data from 4M AI citations shows syndicated press releases barely register in AI answers. Editorial content and owned newsrooms fare better.
How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape.
ChatGPT’s Default & Premium Models Search The Web Differently
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.
Amazon Wins Preliminary Injunction Against Perplexity’s Comet
A federal judge granted Amazon a preliminary injunction barring Perplexity’s Comet AI agent from accessing Amazon accounts and ordering data destroyed.
Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%.
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.
Google AI Mode Cites Itself More Often, With More Organic Links
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
Google’s Titans And MIRAS: Significant Advancement In Long-Context AI
Google’s Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster.
Google AI Overview Citations From Top-Ranking Pages Drop Sharply
New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations.
New “Voiceprint” Claude Plugin Clones Your Writing Style
Voiceprint Claude plugin clones your writing style based on five writing samples. Works with any SKILL.md-compatible tool.