Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today.
Bengü Sarıca Dinçer is a SaaS SEO Manager at Designmodo and a freelance consultant for SaaS companies. She’s a proudly certified data nerd and a firm believer that data analytics doesn’t have to be painful. With 12 years of experience across agencies and startups, Bengü has supported medium- and large-scale brands with national and international presence. She is passionate about exploring the many sub-disciplines of marketing and continually expanding her expertise in the digital landscape.
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today.
User-behavior insights from GA4 help prioritize the improvements that drive measurable gains instead of surface-level traffic wins.