5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026
Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets.
About
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.
Articles
2026 Marketing Agency Playbook: Data-Backed AI Pivots That Ignite Growth
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate...
The Marketing Agency Blueprint For Excellence In 2026
Get the tools you need to scale smarter, prove value faster, and operate like a high‑growth marketing, SEO, or PPC agency.
DOUBLING DOWN DURING DISTRACTION: Agency Strategies for Marketing Through the Holidays
This ebook will equip agencies and their clients with actionable strategies and essential tools to navigate distractions and harness the holiday season’s potential for growth.
Where to Spend, What to Skip: Marketing Moves That Generate Higher ROI
Deciding where to put your marketing dollars shouldn’t be guesswork. This stack of articles is for leaders who want clear direction on paid marketing strategies.
How AI Helps You Capture and Convert More Leads
This guide gives you a clear framework to track, measure, and optimize every lead source so you can double down on what works and cut...
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance.
PPC Unlocked: Fast Wins For Smarter Ad Strategies
Discover quick, high-impact PPC tactics designed to boost ROI without burning out.
Your 2025 Marketing (+ AI) Agency Growth Kit
Get CallRail’s 2025 Marketing (+ AI) Agency Growth Kit, packed with insights to drive your clients to success in 2025.
Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2
Read insights from marketing agencies, explore strategies for success in 2025, and provide actionable takeaways to help your agency thrive.
From Conversations to Conversions: How Small Businesses Can Market Smarter
Learn what’s working in your industry from over 1.1 million leads analyzed across seven sectors.
SEO Content Strategy: Discovering What Your Audience Wants
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate...
AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders
Explore the impact of AI, and how it can take your skills to the next level, all in one place.
What Can AI Do For Healthcare Marketing In 2024?
How can you use AI to enhance your your marketing efforts while prioritizing privacy, compliance, trust, and service?
Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy.
7 Ways AI Took My Job [To The Next Level]
Will AI take your marketing job to the next level? Yes! Learn how to use generative AI to improve your campaigns & get higher ROI.
[PPC] Automation & AI: What Humans Should Be Doing For Success
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]
Discover how AI helps revolutionize SEO, content generation, keyword research, and user experience for effective marketing strategies.
Google Analytics 4: From How To Get Started To Pro Tracking
For newbies and pros. This bundle contains articles that simplify GA4, offer guidance on avoiding pitfalls, and highlight features… all in one place.
AI & SEO: How To Automatically Boost Your User Experience
Learn how your phone calls can uncover keywords, discover sentiment, and locate trends when enhanced by the power of AI technology.
5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]
Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential.
Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking
Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data.
Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what’s new in marketing for 2023.
8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023
Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions.
How To Get More Budget To Experiment On New Marketing Channels
Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers.
Should You Switch To GA4 Now? What You Need To Know
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4.
Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency
Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn.
How To Create An Effective SMB Marketing Strategy
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy.