Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
Danny Goodwin
Former Executive Editor
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Danny Goodwin is the former Executive Editor of Search Engine Journal. He formerly was managing editor of Momentology and editor of Search Engine Watch.
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Find Freelance Work With LinkedIn ProFinder
LinkedIn is opening ProFinder, a service that connects companies to freelancers, to everyone in the U.S. Here’s what companies and freelancers need to know.
Here’s YouTube’s Secret Plan to Get More Social
YouTube wants to get more social with Backstage, which will include new features like photos, polls, links, text posts, exclusive videos, and rich replies.
Twitter Users Can Now DM You From Your Website
Embedding the new Message button on your website allows anyone who visits your website to simply tap the button to send you a direct message...
Pinterest Debuts Promoted Video Ads
Pinterest has launched a new type of video advertising called Promoted Video Ads. The new ads are designed to help brands drive more sales.
Pinterest Advertisers Now Have CPM Bidding
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency...
Twitter Unlocks Conversational Ads For All Advertisers
Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content.
Businesses: Tweet Carefully During The Olympics
Unless your business is an Olympics sponsor, make sure to avoid the following when posting updates from your social media account for the next few...
Facebook Business Pages Get A New Look
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
Instagram Stories Will Vanish After 24 Hours
Instagram has a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish after 24 hours.
Reddit Will Allow Marketers To Sponsor User Posts
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.
Facebook Now Has 1.7 Billion Monthly Active Users
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
5 Big Facebook Live Updates Marketers Need To Know
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and...
Twitter Displays Most Responsive Times of Brands
When are brands and businesses most responsive on Twitter? A new addition to Twitter profiles aims to make this clearer to users.
Snapchat Memories Lets Users Save & Search Snaps
Snapchat has introduced a new feature called Memories, which lets users save, search for, and reuse their Snaps and Stories.
Twitter Launches App To Get SMBs Tweeting More
Twitter Dashboard is a desktop and iOS app that helps busy SMBs engage with their current customers and reach new customers. Here’s how to get...
Pinterest Adds 4 New Features To Boost Sales
Pinterest is upping its ecommerce game. Here are the four new shopping features Pinterest has introduced to help businesses boost sales.
Facebook Redesigns Like Button
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new...
Mobile Search Is The Top Source Of Calls To Businesses
Customers are calling businesses in greater numbers than ever before thanks to digital marketing channels – especially mobile search. Call intelligence company Invoca recently completed...
New In Google Search Console: Rich Results Filter
A new rich results filter is now live in the Search Analytics report within the Search Console, providing data on impressions, clicks, and position.
Twitter Increases Video Length to 140 Seconds
Twitter and Vine users can now share videos up to 140 seconds in length. Twitter has also launched a new app for public figures and...
How Many Users Instagram Has Now: 500 Million
Instagram has surged to 500 million active monthly users and 60 percent of Instagram’s users, or 300 million people, now use the app every day.
60% Of Links Shared On Twitter Don’t Get Clicks
Your content might go viral, but it also might never get read. Turns out a majority of the links shared on Twitter will never get...
Twitter Ads Now Allows Emoji Targeting
Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
You Now Have 3 New Ways to Target Pinterest Users
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.
Snapchat Adds Snap Ads Between Stories, Ads API
More ads are coming to Snapchat. The platform has revealed new details about how brands can advertise on the platform heading forward.
5 Things You Need To Know About Microsoft Buying LinkedIn
Microsoft is buying LinkedIn, the social networking site for business professionals.