The Rise of the Brand Newsroom: Why Brands are Becoming Publishers
Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the “brand newsroom” trend grew.
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My expertise is in digital content creation and promotion strategies. I’ve spent the past few years at CopyPress developing online strategies for large brands to use under their marketing umbrella. I love learning and writing about content marketing, SEO and social media strategies. You can follow him on Twitter @ItIsMillerTime