Skip to content
Search Engine Journal - SEO, Search Marketing News and Tutorials
Search Engine Journal - SEO, Search Marketing News and Tutorials
Subscribe
  • Latest
    • All News
    • SEO News
    • PPC News
    • Social Media News
    • Webinars
    • Podcast
    • For Agencies
    • Career
    3 hours. 3 sessions. 5 experts.
    SEJ Summit

    3 hours. 3 sessions. 5 experts.

    Learn how marketing leaders are adapting SEO, content, and measurable strategies for AI-driven search experiences.

    Register Now
  • SEO
    • All SEO
    • Ask An SEO
    • Enterprise SEO
    • Enterprise SEO Column
    • Google Algorithm Updates
    • International SEO
    • Link Building
    • Local SEO
    • Mobile SEO
    • On-Page SEO
    • SEO News
    • SEO Strategy
    • Search Visibility & Value
    • Technical SEO
    • Web Dev for SEO
    • Wordpress for SEO
    Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready
    Webinar

    Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready

    Register now to join this live session and learn how to make every location competitive in AI-driven discovery.

    Register Now
  • Paid Media
    • All Paid Media
    • Paid Media News
    • Paid Strategy
    • Ask a PPC Expert
    • Display Ads
    • PPC
    • Programmatic
    • Social Media Advertising
    • Video Advertising
    The Guide To Winning More Business Online In 2026
    Guide

    The Guide To Winning More Business Online In 2026

    Get your fresh, 2026 small business marketing plan, from SEO to PPC to AI Search.

    Download Now
  • Content
    • All Content
    • Content News
    • Content Strategy
    • Content Creation
    • Content Marketing
    • Content Trends
    The Ultimate AEO & GEO Benchmarks Resource
    Guide

    The Ultimate AEO & GEO Benchmarks Resource

    This data‑driven guide contains essential information and actionable steps for SEOs navigating the shift toward AI as the first surface of search.

    Download The Free Guide
  • Social
    • All Social Media
    • Social Media News
    • Social Strategy
    • Social Media Advertising
    • Bluesky
    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • Twitter
    • YouTube
    • Reddit
    The New Off-Page SEO Playbook: Links, Mentions & AI Visibility
    Webinar

    The New Off-Page SEO Playbook: Links, Mentions & AI Visibility

    Learn how to build off-page authority & prove to Google that you deserve a high-visibility spot on AI SERPs.

    Register Now
  • Digital
    • All Digital Marketing
    • Digital Strategy
    • Affiliate Marketing
    • Analytics & Data
    • Digital Experience
    • Generative AI
    • Digital Trends
    • Ecommerce
    • Lead Generation
    • WordPress
    Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready
    Webinar

    Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready

    Register now to join this live session and learn how to make every location competitive in AI-driven discovery.

    Register Now
  • Resources
  • Webinars
  • More
    Guides
    • All Guides
    • Beginner's Guide to SEO
    • Core Web Vitals Guide
    • Google E-A-T Guide
    • Link Building Guide
    • Local SEO Guide
    • On-Page SEO
    • Ranking Factors
    Ebooks2
    • Wordpress SEO
    • Technical SEO
    • SEO Audit
    • Keyword Research Guide
    • PPC Guide
    • Facebook Ads Guide
    • Content Marketing Guide
    Resources
    • Library
    • Ebooks
    • Webinars
    • Rundowns
    • SEJ Show + Podcast
    • Google Algorithm Updates
    • SEO Conferences
    Advertise
    • Advertising on SEJ
    • Case Study: B2B SaaS
    • Banner Ads
    Company
    • Subscribe
    • About
    • Contact
    • Careers
    • Privacy Policy
    • Do Not Sell My Personal Info
    Follow Us
    • Google News
    • LinkedIn
    • YouTube
    • Facebook
    • Twitter
    • Bluesky
    • Instagram
    • Reddit
    • Pinterest
    • Rss
  • Guides
    • All Guides
    • Beginner's Guide to SEO
    • Core Web Vitals Guide
    • Google E-A-T Guide
    • Link Building Guide
    • Local SEO Guide
    • On-Page SEO
    • Ranking Factors
    • Wordpress SEO
    • Technical SEO
    • SEO Audit
    • Keyword Research Guide
    • PPC Guide
    • Facebook Ads Guide
    • Content Marketing Guide
  • Resources
    • Library
    • Ebooks
    • Webinars
    • Rundowns
    • SEJ Show + Podcast
    • Google Algorithm Updates
    • SEO Conferences
  • Advertise
    • Advertising on SEJ
    • Case Study: B2B SaaS
    • Banner Ads
  • Company
    • Subscribe
    • About
    • Contact
    • Careers
    • Privacy Policy
    • Do Not Sell My Personal Info
  • Advertise
  • Do Not Sell My Personal Info
Subscribe
Dorothy Wheeler

Dorothy Wheeler

Marketing Assistant

Company

Hoosh Technology

Follow Me

  • Subscribe
  • Dorrrro
  • LinkedIn

Expertise

About

Dorothy Wheeler is a citizen of the world, having grown up in Africa, Asia, North America and Europe. Born of an Iranian mother and American father, she learned the art of communication and translation at an early age. She speaks English, Farsi, Italian and a little French. With a background in Finance, she achieved a master’s degree in Financial Communications and is currently completing another master’s degree in Management and Informatics.
Dorothy divides her time at Hoosh Technology SA developing social media strategies and putting them in motion, copywriting, sales, blogging, and video development.

Articles

  • SEO
How Two Top European Clothing Giants Overpowered the Search Marketing Competition

How Two Top European Clothing Giants Overpowered the Search Marketing Competition

Editor’s Note: The comments at the end of this article have indicated one of the companies mentioned in this post may not be as “white...

  • 6 min read
  • 5.8K Reads
  • Feb 20, 2014
  • SEO
How Two Top European Clothing Giants Overpowered the Search Marketing Competition

Search Marketing: Know the Competition, Know Yourself

Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war,...

  • 5 min read
  • 2.5K Reads
  • Jan 24, 2014
Search Engine Journal - SEO, Search Marketing News and Tutorials

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.

Follow Us On Google
Sections
  • News
  • SEO
  • Paid Media
  • Content
  • Social Media
  • Digital Experience
  • WordPress
Topics
  • Link Building
  • Local Search
  • Mobile Search
  • International Search
  • Enterprise SEO
  • PPC
  • Analytics Data
  • Reddit
Resources
  • Library
  • E-Books
  • Google Algorithm Updates
  • Rundowns
  • SEJ Show
  • Webinars
  • SEO Conferences
Advertise
  • Advertising on SEJ
  • Case Study: B2B SaaS
  • Banner Ads
Company
  • Subscribe
  • About
  • Contact
  • Careers
  • Privacy Policy
  • Do Not Sell My Personal Info

Copyright © 2026 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.