Featured SEO Writer for SEJ
Glenn Gabe is a digital marketing consultant at G-Squared Interactive and focuses heavily on SEO, SEM, Social Advertising, Social Media Marketing, and Web Analytics. Glenn has over 18 years of experience and has held leadership positions both in-house and at a global interactive agency. During his career, Glenn has helped clients across a wide range of industries including consumer packaged goods (CPG), ecommerce, startups, pharmaceutical, healthcare, military, education, non-profits, online auctions, real-estate, and publishing. You can follow Glenn on Google+ here.
As Thanksgiving approaches, there are a few additional things for me to be thankful for this year. And as you can tell by the title...
When launching an SEO initiative, it’s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website’s strongest, weakest, and riskiest...
I remember the day I decided to sign up for Twitter. Like many other people at the time, I wondered why anyone would want to...
We all know it’s coming. Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search...
April of 2012 was a rough month for SEO. We had three updates all within nine days: Panda on the 19th, Penguin 1.0 on the...
In May of 2011, a team of 20-25 highly trained Special Forces troops landed in the middle of the night in a town outside Islamabad....
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or...
In the fall of 2011, I was contacted by the Director of Marketing for a B2B company. The company’s website had been hammered by Panda,...
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close...
During a recent analysis, I ended up reviewing two sites that had very different site structure issues. Both websites held great content, but were structuring...
With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). ...
It’s that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday...
It’s not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is...
Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right...
Are you targeting the entire universe of prospective customers via your paid search campaigns? If you are unsure, you’re not alone. There are many factors...
If you’re running Google AdWords campaigns, then you have probably heard of (and are hopefully using) ad extensions. If you aren’t familiar with them, you...
I’ve been told that I don’t have a very good poker face, and I’m ok with that. I find it actually helps my clients, since...
When you begin working with a new SEO client, it’s always a great idea to help them understand their current state before moving forward. As...
In previous posts, I’ve mentioned the importance of having a clean and crawlable website structure for SEO. The reason is simple. Without one, you’re dead...
When it comes helping clients with natural search, I’m a firm believer that SEO technical audits are an incredibly important first step for most engagements. ...
Headlines can be powerful. I think most marketers would agree that a strong headline can be both intriguing and enticing, and can help drive a...
Facebook is estimated to have 70.2 million unique visitors per month in the United States according to comScore. Social networking is booming, everyone is friending,...
Last week I read an article on BusinessWeek.com that presented the results of a survey of c-level executives regarding employees and social networks. According to...
When it comes to SEO, Flash can be a polarizing topic. Whenever I’m speaking with clients about their SEO initiatives (along with their creative and...
When I’m meeting with clients or prospective clients, I’m often asked how important it is to rank on page 1 of the search engines. It...
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