![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/02/sej-live-ap-2-974-760x400.webp)
We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very...
About
Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to drive return from strategic marketing opportunities.
Articles
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/02/post-featured-6-328-760x400.webp)
Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/02/post-featured-4-436-760x400.webp)
Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/post-featured-3-254-760x400.webp)
2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/post-featured-4-499-760x400.webp)
A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/1-891-760x400.webp)
What The Data Shows About Local Rankings In 2026 [Webinar]
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/post-featured-1-703-760x400.webp)
Local AEO Best Practices for Small Businesses in 2026
Discover what visibility on Google means for small businesses as AI assistants control which options customers see and choose.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/post-featured-780-760x400.webp)
The State of AEO & GEO in 2026: Forecast, Investments, & Strategies
Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/11/featured-22-779-760x400.webp)
Benchmarking The Future Of AI Search: 2026 Insights On AEO & AI Overviews
Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/10/post-featured-copy-997-760x400.webp)
How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/10/post-featured-30-204-760x400.webp)
Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/10/post-featured-29-781-760x400.webp)
Beyond Just the Stars: Proven AI, Trust & Review Tactics That Boost Google Visibility
Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/10/post-featured-27-253-760x400.webp)
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/10/post-featured-28-291-760x400.webp)
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/10/job-hunt-945-760x400.webp)
Search Engine Journal Is Hiring!
Search Engine Journal needs a Senior Digital Marketing Project Manager who can keep big ideas flowing, deadlines on track, and team in sync.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/09/post-featured-23-50-760x400.webp)
AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/10/post-featured-24-129-760x400.webp)
How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/07/post-featured-3-648-760x400.webp)
The New SEO Playbook: How AI Is Reshaping Search & Content
Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/07/post-featured-4-812-760x400.webp)
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/07/video-yt-vimeo-469-760x400.webp)
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/06/post-featured-8-578-760x400.webp)
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/05/post-featured-9-555-760x400.webp)
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors
Get this on-demand webinar where we’ll explore real consumer behavior and how it shapes your local SEO strategy.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/05/post-featured-10-917-760x400.webp)
Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO
Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/05/post-featured-11-237-760x400.webp)
Do More With Less: How To Build An AI Search Strategy With Limited Resources
Join us for a practical webinar designed to help small teams create a strong, AI-powered SEO strategy that actually works.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/04/post-featured-13-547-760x400.webp)
Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links
Join us live with Michael Johnson, Sr. Strategist at Resolve, as he walks you through actionable techniques that deliver real results.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/04/post-featured-15-507-760x400.webp)
Beyond ROAS: Aligning Google Ads With Your True Business Objectives
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/03/featured-9-84-760x400.webp)
Q2 SEO & AI Update: How To Track & Optimize AI Search Performance
Watch our in-depth webinar on-demand, where we’ll explore how SEO professionals and B2B companies can effectively navigate changes.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2025/01/featured-505-760x400.webp)
2025 Marketing Trends: The End Of SEO?
Watch on-demand as we demystify the latest trends, from AI to GEO, and provide actionable insights to help you achieve tangible results in 2025.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2024/11/stat-sa-webinar-final-assets-150-760x400.webp)
AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO
Join us as we break down the newest developments in AI-powered search and share actionable insights to help you succeed in this evolving landscape.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2024/12/adapt-483-760x400.webp)
How Marketers Can Adapt To Drive Quality Over Quantity
Focusing on quality is key to success in your pipeline. Learn how to prioritize your target audience and optimize your marketing efforts for better conversions.