Skip to content
Search Engine Journal - SEO, Search Marketing News and Tutorials
Search Engine Journal - SEO, Search Marketing News and Tutorials
Subscribe
  • Latest
    • All News
    • SEO News
    • PPC News
    • Social Media News
    • Webinars
    • Podcast
    • For Agencies
    • Career
    300+ Successful Webinars. 350K+ Leads. SEJ’s Strategy Revealed
    Webinar

    300+ Successful Webinars. 350K+ Leads. SEJ’s Strategy Revealed

    Join our own Heather Campbell and Jennifer McDonald as they share the framework they’ve refined across 300+ successful webinars to help you build a program that generates qualified leads consistently.

    Register Now
  • SEO
    • All SEO
    • Enterprise SEO
    • Google Algorithm Updates
    • International SEO
    • Link Building
    • Local SEO
    • Mobile SEO
    • On-Page SEO
    • SEO Strategy
    • Technical SEO
    • Web Dev for SEO
    • Wordpress for SEO
    Columns
    • Search Visibility & Value With Bill Hunt
    • Enterprise SEO with Dan Taylor
    • Ask an SEO
    • SEO Pulse
    Vibe Code Tools That Solve Your SEO Problems
    Guide

    Vibe Code Tools That Solve Your SEO Problems

    You don’t need to code to build working SEO tools, just the right prompts and process. Get this step-by-step kit to go from idea to working product.

    Download Now
  • Paid Media
    • All Paid Media
    • Paid Media News
    • Paid Strategy
    • Display Ads
    • PPC
    • Programmatic
    • Social Media Advertising
    • Video Advertising
    Columns
    • Ask a PPC
    • PPC Pulse
    ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions?
    Webinar

    ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions?

    Register now and come ready to rethink how you're allocating AI search effort.

    Register Now
  • Content
    • All Content
    • Content News
    • Content Strategy
    • Content Creation
    • Content Marketing
    • Content Trends
    The New Publishing Standard in the AI Era
    Guide

    The New Publishing Standard in the AI Era

    Discover how leading publishers are pivoting to a unified approach that breaks down silos, focuses on the right KPIs, and supports sustainable revenue.

    Download Now
  • Social
    • All Social Media
    • Social Media News
    • Social Strategy
    • Social Media Advertising
    • Bluesky
    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • Twitter
    • YouTube
    • Reddit
    ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions?
    Webinar

    ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions?

    Register now and come ready to rethink how you're allocating AI search effort.

    Register Now
  • Digital
    • All Digital Marketing
    • Digital Strategy
    • Affiliate Marketing
    • Analytics & Data
    • Digital Experience
    • Generative AI
    • Digital Trends
    • Ecommerce
    • Lead Generation
    • WordPress
    The New Publishing Standard in the AI Era
    Guide

    The New Publishing Standard in the AI Era

    Discover how leading publishers are pivoting to a unified approach that breaks down silos, focuses on the right KPIs, and supports sustainable revenue.

    Download Now
  • Resources
  • Webinars
  • More
    Guides
    • All Guides
    • Beginner's Guide to SEO
    • Core Web Vitals Guide
    • Google E-A-T Guide
    • Link Building Guide
    • Local SEO Guide
    • On-Page SEO
    • Ranking Factors
    Ebooks3
    • Wordpress SEO
    • Technical SEO
    • SEO Audit
    • Keyword Research Guide
    • PPC Guide
    • Facebook Ads Guide
    • Content Marketing Guide
    Resources
    • Webinars
    • Rundowns
    • Library
    • Ebooks
    • SEJ Show + Podcast
    • Google Algorithm Updates
    • SEO Conferences
    Advertise
    • Advertising on SEJ
    • Case Study: B2B SaaS
    • Banner Ads
    Company
    • Subscribe
    • About
    • Contact
    • Careers
    • Privacy Policy
    • Do Not Sell My Personal Info
    Follow Us
    • Google News
    • LinkedIn
    • YouTube
    • Facebook
    • Twitter
    • Bluesky
    • Instagram
    • Reddit
    • Pinterest
    • Rss
  • Guides
    • All Guides
    • Beginner's Guide to SEO
    • Core Web Vitals Guide
    • Google E-A-T Guide
    • Link Building Guide
    • Local SEO Guide
    • On-Page SEO
    • Ranking Factors
    • Wordpress SEO
    • Technical SEO
    • SEO Audit
    • Keyword Research Guide
    • PPC Guide
    • Facebook Ads Guide
    • Content Marketing Guide
  • Resources
    • Webinars
    • Rundowns
    • Library
    • Ebooks
    • SEJ Show + Podcast
    • Google Algorithm Updates
    • SEO Conferences
  • Advertise
    • Advertising on SEJ
    • Case Study: B2B SaaS
    • Banner Ads
  • Company
    • Subscribe
    • About
    • Contact
    • Careers
    • Privacy Policy
    • Do Not Sell My Personal Info
  • Advertise
  • Do Not Sell My Personal Info
Subscribe
Irina Hey

Irina Hey

Head of Marketing/Product Owner

Company

Ryte

Follow Me

  • Subscribe
  • irinerl
  • LinkedIn

Expertise

Favorite Tools

  • Yoast
  • Wistia
  • Mailchimp

About

Irina Hey has been an Online Marketer with passion since 2007 in Germany and now works as Head of Marketing and Product Owner for Ryte – holistic monitoring, analysis and optimization of digital assets. She writes many articles about digital marketing and develops a big knowledge base – RyteWiki. Her strengths are communications and to explain things easily to those who find it complicated.

Articles

  • SEO
  • Mobile SEO
Are Progressive Web Apps Better Than Native Apps for SEO?

Are Progressive Web Apps Better Than Native Apps for SEO?

With progressive web apps and native apps, which of these two options are better suited for SEO?

  • 8 min read
  • 10K Reads
  • Aug 5, 2017
  • Mobile SEO
Are Progressive Web Apps Better Than Native Apps for SEO?

All You Need to Know About App Indexing

Apps play a key role in mobile internet usage. Learn everything you need to know about app indexing and how you can integrate your app...

  • 7 min read
  • 5.3K Reads
  • Aug 17, 2016
Search Engine Journal - SEO, Search Marketing News and Tutorials

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers.

Follow Us On Google
Sections
  • News
  • SEO
  • Paid Media
  • Content
  • Social Media
  • Digital Experience
  • WordPress
Topics
  • Link Building
  • Local Search
  • Mobile Search
  • International Search
  • Enterprise SEO
  • PPC
  • Analytics Data
  • Reddit
Resources
  • Webinars
  • Rundowns
  • Library
  • E-Books
  • SEJ Show
  • Google Algorithm Updates
  • SEO Conferences
Advertise
  • Advertising on SEJ
  • Case Study: B2B SaaS
  • Banner Ads
Company
  • Subscribe
  • About
  • Contact
  • Careers
  • Privacy Policy
  • Do Not Sell My Personal Info

Copyright © 2026 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.