How To Use XML Sitemaps To Boost SEO
Learn the ins and outs of using sitemaps to improve content discovery and indexing.
About
Jes Scholz is an organic marketing consultant and SEO futurist. She delivers award-winning audience development strategies focused on entity optimization, smart content distribution and data-driven marketing from Sydney to enterprise businesses worldwide.
Articles
The Expert SEO Guide To URL Parameter Handling
URL parameters can be an SEO nightmare. Read how to handle them to improve crawling, indexing and organic performance on Google surfaces.
Agile SEO: Moving From Strategy To Action
Achieve SEO success with agile methods. Learn how to get resources and buy-in from executives without lengthy strategy documents.
Website Crawling: The What, Why & How To Optimize
Website crawling is fundamental to SEO. Help the search engine bots discover your content more efficiently when you follow these top 5 tips.
Dominating Your WhatsApp Marketing Strategy
Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API.
8 Enterprise SEO Skills That Add Value for Your Team & Career
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success.
9 Expert Tips to Earn Traffic from Instagram
These easy-to-implement strategies can help you use clickable links on Instagram and drive free traffic from the platform to your website.
Google AMP & SEO: Everything You Need to Know
Should you AMP-lify your site for SEO? Learn about AMP’s advantages and drawbacks, plus what’s involved for optimal implementation and reporting.
An Introduction to Artificial Intelligence in Marketing
Learn how to overcome the four main reasons why marketers aren’t fully leveraging AI.
How to Get Google to Index Your Site With the Coverage Report
Deep dive into the Search Console Index Coverage Report to understand how to get Google to crawl and index your site faster.
SEO-Friendly Pagination: A Complete Best Practices Guide
Here’s everything you need to know about pagination handling for SEO – its causes, optimal solutions, and KPI impact.
What Is Index Bloat? 9 Ways to Fix It
Only you can prevent index bloat. Here’s how to identify it and deindex low-value pages from Google.
The Essential Guide to Managing Expired Content
Have a website built upon content that routinely expires? Here are the six key SEO considerations you need to know.
Augmented Reality Marketing: Moving From Gimmick to Strategy
The definitive guide to augmented reality marketing, including AR campaign case studies from companies who did it right.
Visual Listening: How to Turn Selfies Into Sales
Learn how you can use visual listening to find influencers, leverage user-generated content, and drive conversions.
Visual Search: Looking Beyond Image SEO Marketing
Visual search is fast becoming a staple for shopping apps. Learn what this means for SEO and how to adapt.
Everything You Need to Know About Virtual Reality Marketing
Why you need to understand virtual reality marketing, some powerful VR campaign examples, and how to actually do it.
A Marketer’s Guide to Facebook Messenger Bots
Facebook may say to the world “All your bots are belong to us” but a good marketer knows how to get in on the action....