Avoid These 7 Easy But Stupid SEO Tactics
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance.
About
John McAlpin has nearly a decade providing advanced SEO consultations to health organizations across the United States. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy. McAlpin also provides freelance web development services for WordPress hosted sites.
Articles
What Is A Local Link & How To Find More Local Link Opportunities
Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings.
How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.
How to Choose the Best CRO Agency: 7 Traits They Share
Choosing the right CRO agency can improve conversions and offers other digital marketing benefits, as well. Here’s how to find the best one.
How & Why to Use CDN Services for WordPress: A Complete Guide
Here’s what you need to know about choosing, setting up, and configuring a CDN for your WordPress website.
How to Track Total Rankings in Data Studio With BigQuery
Tired of not being able to track total keyword rankings in Data Studio? Is Google Sheets crashing your computer? Try this BigQuery hack!
What Is Website Taxonomy (a.k.a. URL Taxonomy)
URL taxonomy is a key factor in site architecture. Here’s how to make clean URLs that follow a scalable structure.
Citations & Local SEO: The Ultimate Beginner’s Guide
Citations are a key ranking factor for local search. Learn the ins and outs of managing and optimizing citations.
3 Types of Keyword Tracking
Here are three different types of keyword tracking techniques that can take you from beginner to pro.
3 Ways to Use XPaths with Large Site Audits
Here are three creative and efficient ways to use XPaths when auditing large websites.
How to Integrate Keyword Mapping into Data Studio
Learn how to set up your own automated SEO reporting dashboard using a free keyword map template.
5 Tips to Improve Your Regional SEO Strategy
Try these five tips to improve your regional SEO strategy.
How to Forecast SEO Potential With Google Data Studio
Tired of your boss or prospective clients asking you to forecast SEO performance? Try this new forecasting tactic.
Why You Must Stop Obsessing About These 5 Things in SEO
Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused
How to Submit Websites & Pages to Search Engines: A Simple Guide
Learn how to submit individual pages and entire websites to search engines in this comprehensive guide.
10 Ways to Think Like Googlebot & Boost Your Technical SEO
Is your website satisfying Googlebot? Here’s how Googlebot works, plus 10 optimization tips that can help you experience organic growth.