Are Citations In AI Search Affected By Google Organic Visibility Changes?
An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest.
About
Lily Ray is the founder of Algorythmic, an SEO and AI search consulting practice focused on SEO, AI Search (AEO/GEO), E-E-A-T, and Google Discover strategy. She is also the VP, SEO & AI Search at Amsive, where she provides strategic leadership for the agency’s SEO client programs.
Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees.
Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish two award-winning SEO departments within 10 years, each delivering high-impact work for a fast-growing list of notable clients, including Fortune 500 companies.
Lily has worked across a variety of verticals with a focus on publisher, retail, ecommerce, B2B and CPG sites. She loves diving into algorithm updates, analyzing E-E-A-T, optimizing for AI search, assessing quality issues and solving technical SEO mysteries.
Through both Algorythmic and Amsive, Lily enjoys sharing her findings and research with the broader SEO industry.
Articles
Is Google Finally Cracking Down On Self-Promotional Listicles?
An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance.
A Guide to Optimizing for Google News, Top Stories, and Discover
Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here’s how to make it happen.
Google’s E-A-T: Busting 10 of the Biggest Misconceptions
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
How to Use Structured Data to Support E-A-T
Do you want to boost your content’s perceived E-A-T? Learn how to leverage structured data to do that in this guide.
Google Discover: 10 Characteristics of Top-Performing Content [Study]
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best.
Google Ditches AMP Badge In Search; Will It Matter? [Survey Results]
AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here’s what it all means.
A Tribute to Hamlet Batista
Hamlet Batista was taken from us all way too soon. In this tribute to her beloved friend, Lily Ray says goodbye.
The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works
While we don’t know all the ways E-A-T impacts search, looking at Google patents can help us understand what Google algorithms are capable of.
How to Identify Questions & Optimize Your Site for Q&A, FAQ & More
Identifying and answering searchers’ questions should be a key component of any SEO strategy. Read on to learn how to do it the right way.
5 Ways to Evaluate Your Authors for SEO
Learn five ways to analyze author performance and techniques you can use to help search engines understand your authors and their credentials.
Google Featured Snippets: A 2020 SEO Guide
There are new things to consider when targeting featured snippets. Read on to learn more.