Measuring Social Media Marketing: It’s Easier than you Think!
We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market...
About
Michael Brito is a Senior Vice President of Social Business Strategy at Edelman Digital. He is responsible for helping clients operationalize their content strategy and community management practices. You can find him writing in his social business blog or on Twitter