How Search Engines Tailor Results To Individual Users & How Brands Should Manage It
Turn fragmented SERPs and AI summaries into an advantage by building a brand structure that search engines and users can trust.
About
As an international SEO and digital strategist with over 20 years of experience, I’ve helped businesses thrive in English and Spanish-speaking markets across various sectors. I create tailored SEO/ digital marketing strategies and deliver projects that enhance visibility and drive sustainable growth while focusing on digital transformation and profitability. My commitment to excellence, inclusivity and accessibility in digital marketing has also led me to serve as a judge for prestigious search awards.
I enjoy sharing insights through writing, training and speaking at events like eCommerce Expo, Web Marketing Festival and SEO Day. Mentoring the next generation of SEO and digital professionals is especially close to my heart, and I’m honoured to be an ambassador for Google’s Women Techmakers programme, supporting women in technology.
My journey from practitioner to educator and author has been incredibly fulfilling, and I’m proud to have co-authored two books: Digital and Social Media Marketing: A Results-Driven Approach, and A Practical Guide to Effective University Websites
Let’s keep learning!
Articles
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes.
An Introduction To SEO Strategy For A Digital Presence
Master the art of SEO for a powerful digital presence. Learn how search engines like Google use algorithms to deliver relevant and high-quality content.