Rina Caballar

Editorial Assistant

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Rina is the Editorial Assistant for Search Engine Journal. She assists the SEJ team with the editorial process and also contributes to social media tasks. She is a freelance writer based in Manila, Philippines. When she’s not busy with SEJ or writing, Rina can be found reading and enjoying chocolate in all its forms.

Articles

Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]

In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews...

6 min read
2.0K Reads
Dec 16, 2016

News
YouTube

85% of Digital Marketers Publish Videos on YouTube [DATA]

Video is one of the search marketing trends to look forward to so now would be the perfect time to add video to your marketing...

5 min read
1.5K Reads
Dec 14, 2016

Facebook Introduces Live 360 Videos

Facebook has announced the addition of 360 video to the Facebook Live experience. Facebook’s 360 videos and live feature were announced over a year ago,...

2 min read
1.6K Reads
Dec 14, 2016

Instagram’s Live Video Rolls Out to All U.S. Users

Instagram has made its live video feature available to its U.S. users. Instagram’s live video allows users to broadcast a video in real-time on Instagram...

2 min read
926 Reads
Dec 12, 2016

Content
News

The Current State of the Content Marketing Ecosystem [INFOGRAPHIC]

Learn more about the current state of the content marketing ecosystem from content marketers themselves in this infographic by CopyPress.

2 min read
2.9K Reads
Dec 12, 2016

Crafting the Perfect Content Strategy with Brody Dorland [PODCAST]

In this episode of Marketing Nerds, Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, to talk about how to craft a content marketing...

9 min read
928 Reads
Dec 9, 2016

70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA]

Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but do SEO marketers really send...

3 min read
2.6K Reads
Dec 5, 2016

The Evolution of Marketing with Geoffrey Colon [PODCAST]

When it comes to marketing, it’s all about how we talk to each other. Geoffrey Colon joined SEJ Executive Editor Kelsey Jones to discuss how...

10 min read
648 Reads
Dec 2, 2016

How to Own Multiple Online Businesses with Brent Csutoras [PODCAST]

In this episode of Marketing Nerds, Brent Csutoras, SEJ’s Chief Social Media Strategist, joined SEJ Executive Editor Kelsey Jones to talk about how to manage...

11 min read
1.0K Reads
Nov 25, 2016

Twitter Is The Most Used Social Share Button [DATA]

Getting more social shares for your content can lead to growth more engagement. But among all the social media platforms out there, which one can...

3 min read
1.2K Reads
Nov 18, 2016

Kerry Jones on Creating Content Around Hot Button Topics #MarketingNerds [PODCAST]

In this Marketing Nerds episode, SEJ Features Editor Danielle Antosz was joined by Kerry Jones, Associate Marketing Director at Fractl to talk about how to...

7 min read
678 Reads
Nov 18, 2016

Cost-Effective Ways to Create Content and New Content Trends for 2017

When it comes to making the most out of your SEO budget, content and page speed matter. Here are cost-effective ways of creating custom content...

4 min read
1.4K Reads
Nov 17, 2016

Get Ahead of the Marketing Race with Storytelling & Faster Page Speed

Effective brand marketing is not only about knowing what works now, but also preparing for what’s coming in the future. Here are upcoming trends to...

4 min read
699 Reads
Nov 16, 2016

The Most Innovative Ways of Communicating with Customers and Teams

Communication is key, and getting your message across is important. Here are some innovative ways of communicating with customers and with your team.

4 min read
4.2K Reads
Nov 11, 2016

Chris Boggs on Setting Up Internal Agency Teams for Success [PODCAST]

In this episode of Marketing Nerds, SEJ Founder Loren Baker was joined by Chris Boggs, Founder of Web Traffic Advisors, to discuss building internal SEO...

6 min read
711 Reads
Nov 11, 2016

Careers

Shortlist Announced for the 2016 UK Search Awards

Now in its sixth year, the 2016 UK Search Awards has announced its shortlist. Winners will be revealed at an awards ceremony at The Bloomsbury...

10 min read
1.1K Reads
Nov 11, 2016

Two Social Media Marketing Experts Discuss Facebook Live & Snapchat

These 2016 Pubcon interviews reveal ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and...

4 min read
938 Reads
Nov 10, 2016

Reach Other Markets With Translated Content: An Interview With Zeph Snapp

At Vegas Pubcon 2016, SEJ Chief Social Media Strategist Brent Csutoras sat down with Zeph Snapp of Altura Interactive to discuss how to effectively translate...

2 min read
332 Reads
Nov 9, 2016

SEJ Show
SEO

Google’s Penguin Update and Disavow Links: An Interview With Jim Boykin

In this Pubcon interview, Jim Boykin, CEO of Internet Marketing Ninjas, sat down with Loren Baker, SEJ’s Founder, to talk about Google’s Penguin update and...

3 min read
2.4K Reads
Nov 7, 2016

Using Voice Search & AI for Content Marketing: An Interview With Purna Virji

Microsoft Senior Training Manager Purna Virji sat down with SEJ Executive Editor Kelsey Jones to talk about voice search and AI for content marketing.

2 min read
988 Reads
Nov 7, 2016

A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results

Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready

The Guide To Winning More Business Online In 2026

The Ultimate AEO & GEO Benchmarks Resource

The New Off-Page SEO Playbook: Links, Mentions & AI Visibility