7 Insights From Washington Post’s Strategy To Win Back Traffic
The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Shows How To Check Passage Indexing
Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
WordPress Publishes AI Guidelines To Combat AI Slop
WordPress published AI guidelines with five principles designed to encourage responsible use of AI.
Why Proposal To Label Sections Of AI Generated Content Is Controvesial
A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance.
Google Shows How To Get More Traffic From Top Stories Feature
Google’s new documentation shows how to get traffic from their Top Stories search feature.
WordPress Announces AI Agent Skill For Speeding Up Development
WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress.
Google’s SAGE Agentic AI Research: What It Means For SEO
New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content.
Chrome Updated With 3 AI Features Including Nano Banana
Chrome’s new AI features enable it to go shopping, plan trips, edit images in a browser window, and answer questions from a new side panel.
New Yahoo Scout AI Search Delivers The Classic Search Flavor People Miss
Yahoo Scout offers a clean and uncluttered classic search experience with the power of natural language AI.
WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites
Vulnerability in the popular WP Go Maps WordPress plugin affects affects up to 300,000 websites
Google’s New User Intent Extraction Method
Google’s user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks.
BuddyPress WordPress Vulnerability May Impact Up To 100,000 Sites
BuddyPress WordPress vulnerability enables unauthenticated attackers to execute arbitrary shortcodes
10Web WordPress Photo Gallery Plugin Vulnerability
10Web Photo Gallery plugin vulnerability enables unauthenticated attackers to delete image comments.
Microsoft’s Guide To Winning In AEO & GEO
Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.
Five Things To Do That Will Increase Authoritativeness And Earn Links
Five things that any business can do to increase authoritativeness and earn more links
Shopify Shares More Details On Universal Commerce Protocol (UCP)
Shopify’s Harley Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility.
More Sites Blocking LLM Crawling – Could That Backfire On GEO?
New data shows an increase in AI assistant crawling alongside declining AI model training access.
A Little Clarity On SEO, GEO, And AEO
The debate over SEO versus AEO/GEO appears to be reaching a consensus.
Wix Introduces Harmony AI Website Builder
Wix Harmony AI site builder enables natural language site creation with the ability to switch to manual mode at any point.
How Recommender Systems Like Google Discover May Work
An explainer of how recommender systems like Google Discover may work according to a classic research paper.
NotificationX WordPress WooCommerce Plugin Vulnerabilities Impact 40k Sites
A WordPress and WooCommerce plugin vulnerability enables unauthenticated attackers to inject malicious scripts.
WordPress Advanced Custom Fields Extended Plugin Vulnerability
A vulnerability in an ACF addon plugin installed in 100k websites enables unauthenticated attackers to gain administrator privileges.
Perplexity AI Interview Explains How AI Search Works
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not
Why Agentic AI May Flatten Brand Differentiators
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened.
Head Of WordPress AI Team Explains SEO For AI Agents
James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption.
Google On Phantom Noindex Errors In Search Console
Google’s John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access.
WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.
All In One SEO WordPress Vulnerability Affects Over 3 Million Sites
A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025.
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?