About
Scott Cowley is an SEO consultant by night, marketing PhD student by day. He was previously head of SEO at ZAGG and SEO manager at SEO.com. He speaks and writes frequently about social media and digital marketing.
Articles
I just finished conducting interviews for an in-house marketing position. Some of the people I interviewed had extensive backgrounds as copywriters and were looking to...
If you’re considering running a contest on your blog, it can be a great way to get new readers, build links, earn community goodwill, and...
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs...
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically...
What if your writing could have the captivating influence of a keynote speaker? Writing is little more than presenting with words, after all. It could...