How to Make Every Web Page a Freakin’ Awesome Landing Page
You can read dozens of articles on making great landing pages, but the purpose of this article isn’t to tell you how to make a...
About
Stoney deGeyter is 20+ year digital marketing veteran and the author of The Best Damn Web Marketing Checklist, Period! Follow Stoney on Twitter: @StoneyD.
Articles
Which Comes First: SEO Strategy or Budget? NEITHER!
Most companies use strategy or budget to drive their SEO plan, but Stoney tells you why you should consider a different approach.
10 Indispensible People Skills SEOs and Clients Must Practice Daily for Successful Web Marketing
As much, if not more, than technical strategy, successful SEO requires people skills that foster teamwork between SEOs and their clients.
5 Killer SEO Tactics of Yesterday That Will Get You Killed Today
As the five strategies listed in this article will illustrate, the killer SEO tactics of today could actually result in penalties in the future.
WordPress 101: How to Make Your Site Search Engine & Marketing Ready
The suggestions in this article will help make your WordPress site search engine and visitor friendly, making your future web marketing efforts much more effective.
Is Your Web Marketing Team Irrelevant? 12 Red Flags to Look For
If you know what to look for, there are a few tell-tale signs that your web marketing team may not be up to par.
A Survival Guide For The Overwhelmed Online Marketer
There are countless things to do to build a strong web presence. This is an online marketing survival guide highlighting the most important aspects.
How Social Media Changed SEO And Why Your Business Can’t Thrive Without It
Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I...
Content Marketing Isn’t A Good Marketing Strategy After All
For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be...
7 Lessons in Keyword Stupidity: How Not to Mess Up Keyword Research
Note: This is Part 2 of the post These Aren’t the Keywords You’re Looking For, which is based on a presentation of that name. Check it...
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
*Conversion Testing Not Included
I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more...
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the...
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities...
What the SEF is Your SEO Doing?
I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t...