Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
Your SEO Needs Content and Inbound Marketing
Julia McCoy, bestselling author and content marketing expert, discusses how SEO fits into the overall aspects of content and inbound marketing.
Content Marketing Metrics You Need to Measure
This article will go through the types of content marketing metrics that can help you in terms of consolidating your long term marketing vision.
#SEJThinkTank Recap: 6 Ways To Increase the Life of Your Content with Kelsey Jones
SEJ ThinkTank was joined by our very own Kelsey Jones, Executive Editor of Search Engine Journal, for a 45-minute webinar about how to increase the...
Let’s Master PDF Optimization & Compression
Use this step-by-step guide to optimize any pdfs on your website that aren’t behind a subscription wall so they can be found by search engines...
Boost Your Email Marketing Campaign This Summer
Your audience are likely to spend time outdoors for summer. Good thing, Campaigner shared and infographic that shows tips on how to boost your email...
5 Highly Effective B2B Online #Marketing Tips
Here are some of the guiding principles that drive the most impact for B2B online marketing, along with some tools of the trade that make...
How to Get 1,000 Daily Pageviews on Your Blog
Every website wants 1,000 pageviews, yet many never get there. Here’s why your blog fails to reach the pageviews it deserves and how to fix...
6 B2B Email Marketing Tips for Newsletters
Should you bother with newsletters? B2B newsletters are a great addition to your marketing mix and offer plenty of chances to accumulate leads.
How to Combine Content and SEO Strategy
What is the number one reason why companies should integrate SEO and content? Akin Tosyali breaks down how to combine these two strategies.
The Absolutely, Irrefutably, Unequivocally Most Important Thing Your Website Must Do, and How to Do It
Trust symbols help alleviate fears visitors may have about doing business with you and make them feel comfortable making the purchase. Learn How.
#SEJThinkTank Recap: How to Streamline the Content Creation Process
On June 1st SEJ’s Features Editor, Danielle Antosz, join the SEJ Think Tank to give a presentation about streamlining the content creation process.
6 Ways to Optimize a Landing Page for Phone Calls
Phone call optimization is becoming an integral part of digital marketing. Here are six ways to make a phone-friendly landing page.
How to Prioritize What Content You Should Create
Prioritizing content creation can be difficult but it’s pivotal in focusing on one topic rather than stumble over many. This allows you to better serve...
5 Benefits of Using Storytelling in Marketing
There is a reason storytelling has become somewhat of a buzzword in the marketing industry lately. It’s a simple, natural way to make interesting content...
How To Build Amazing Personalized Influencer Marketing Campaigns
Brands tend to meet the influencer marketing world with a “meh.” But, it offers so much more to the brand than one would think. It’s...
How to Use Customer Journey Mapping to Shape Your Content Strategy
While every organisation’s customers will have a different journey, and mapping it out can be tricky, these familiar stages should help guide your content strategy...
Writing a Pitch Editors Can’t Refuse
Whether you’re new to the publishing world or a seasoned vet, everyone could use a refresher course in pitch etiquette. Do yourself a favor and...
Is Your Content Stolen? Here’s What You Can Do
Protect your content and don’t let the bad guys win! Greg Secrist shares three ways to find your stolen content and how you can take...
#SEJThinkTank Recap: How to Create a Galaxy of Content Through Repurposing
On Wednesday, May the Fourth (be with you), Kelsey Jones, the Executive Editor at Search Engine Journal, gave a special Star Wars-themed webinar on getting...
Why There are No Shortcuts to Content Marketing
Content marketing isn’t a quick fix, or an overnight success; results take time. Julia McCoy debunks common content marketing shortcuts and why they’re not.
![Creating a Sustainable Marketing Strategy [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/04/0420-Campaigner_Earthday_Infographic-760x400.webp)
Creating a Sustainable Marketing Strategy [Infographic]
Earth Day is just around the corner! Are you ready to create a sustainable marketing strategy for your business? Check out this infographic by Campaigner.
6 Clever Copywriting Tactics to Boost Your Conversion Rates
Do you want to boost your conversion rates? Try these clever copywriting tactics and get more sales right now.
Boost Influencer Outreach With Visual Marketing
Visual marketing is as helpful in influencer marketing as reaching a general viewership. It might just be what you need in getting the results you...
30 Trigger Words to Use in Your Online Writing for More Connections & Results
Struggling with creating and publishing truly impactful, engaging online writing? Check out Julia McCoy’s list of 30 top words you should be using online.
How to Be a Successful Blogger
It’s easy to start a blog, but it’s not easy to find success or make money with one. Discover seven of the most common problems...
Boost Your Content Marketing Using This Simple Content Framework
Using a content marketing framework to gather new content ideas might help you boost your content marketing.
15 Unexpected Ways to Use Content to Drive Results
If you’re serious about content marketing, you can’t just write a blog post and call it a day. Here are 15 unexpected ways to use...
5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money
Why building an email newsletter mailing list can go beyond growing revenue.
How to Create Effective Popovers
Designing popovers and popups for your website is a tricky thing to get right. This post will teach you the basic principles of great popover...
Google’s AMP Update: What To Expect & A Guide To Making Content AMP-Friendly
Imagine a world where the Internet loads four times as fast. Welcome to Google AMP. From Julia McCoy, here’s a guide on making your content...