Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
6 Ways to Capture and Keep Your Audience’s Attention Online
With nearly a billion websites online, there is a lot of competition vying for your audience’s attention. Granted, many of those websites won’t be your...
10 Key Content Marketing Tips
Julia McCoy shares content marketing tips. Long form content will be on the rise, brands should be storytelling, and more.
15 Copywriting Tips That Will Take Your Content to the Next Level
Take your content marketing to the next level with better writing. Julia McCoy’s 15-point list features the best copywriting tips for online marketers.
Long Form Content in a Short Form Content World: Why it Matters and How to Make it Work for You
Long form content still has its place online, but you have to know when to use it and know how to use it successfully. Learn...
Content Marketing 101: What Kind of Content Actually Gets Links (and What Kind Should You Avoid)?
If you want to rank, you’re going to need links. And in order to get those links, you’ll need to have ‘linkable’ content that resonates...
7 Valuable Email Marketing Strategies to Increase Open Rates
Email is core to your business. Customize your strategy to jump-start your email marketing efforts and reach your goal of an increased open rate.
How to Help Your New Website Get Indexed on Google
You can’t guarantee first-page website ranking with the same bag of black hat tricks. Today, there’s a new content-driven, user-focused approach to SEO.
Storytelling in Marketing: An Interview With Warren Whitlock
Warren Whitlock explains how businesses can better incorporate storytelling into their content marketing
10 Strategies From For-Profit Companies That Pay Off For Non-Profit Marketing
Many of the profit making strategies can be applied to non-profit marketing. Here are ten ‘transferable’ strategies that pay off in both scenarios.
#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques
On Tuesday, November 17th, the SEJ ThinkTank was joined by Prashant Puri of AdLift Inc to talk about driving profitable content marketing techniques.
The Complete Guide to Content Marketing Through Comments
There are a lot of opportunities to effectively market your content in comments, which is what I want to talk about here.
A Quick Step-by-Step Guide to Improving Your Event Email Marketing
Event email marketing will always be something businesses use to help draw in their audience, but it isn’t always easy to stand out. Learn a...
Repackaging Content to Drive Traffic Over and Over Again: An Interview With Ann Smarty
Ann Smarty explains how to take your best content and repackaging it for multiple networks.
3 Ways Real-Time Live Blogging Can Triple Your Traffic
The benefit of live-blogging is getting in front of an audience that is already online and engaged, spreading your content to a wider audience, faster.
19 Brilliant, One-Sentence Pieces of Expert Marketing Advice
Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)?
12 Amazing Email Marketing WordPress Plugins
Believe it or, you can implement an email marketing campaign relatively cheap, and most of the time for free, by using the following 12 WordPress...
How to Make Content the Cornerstone of Your Inbound Marketing Strategy
Inbound marketing is the new, better alternative to traditional advertising. Here’s how you can make content the cornerstone of your inbound campaign.
Your Guide to Creating Effective White Papers
In this guide, learn the best practice for creating effective white papers and also delve into the role they play within successful content marketing.
25 Free (Or Affordable) #Marketing Tools For Efficiency and Automation
Don’t sacrifice the quality or quantity of your content! Check out these free (or affordable) marketing tools for upping your marketing game.
Recap #SEJThinkTank: Webinar 101: Using Webinars to Share, Educate, and Build Your Brand
Last Wednesday, the SEJ Marketing Thinktank was joined by Danielle Antosz, Senior Editor of SEJ, for a webinar about webinars to discuss how to hold...
5 Ways to Create Linkable Content Assets
How you can increase the links to your website without spending too much time building them? The answer is in creating linkable content assets.
10 Tips for Effective #SEO Copywriting
Learn the top 10 ways for creating effective SEO copywriting. Outlined are the necessities to have a successful piece of content published on your site.
10 Brands Who Got Weird to Achieve Their Marketing Goals
Creating content that is on the funny, quirky, and weird side can help your brand have a competitive advantage in reaching your marketing goals.
Why QR Codes Are More Outdated Than Your Pog Collection
QR code fever peaked around 2013 and has been sliding into obscurity faster than your pogs against my metal Animaniacs slammer. Here’s why.
How to Build Links Using Data-Driven Content & Blogger Outreach
If you create quality content that people want to view and share, links will come back to you naturally. Here’s how to earn links using...
Video Machine Learning: A Content Marketing Revolution?
Fast data, machine learning, and artificial intelligence are revolutionizing the video marketing industry and creating a competitive content marketing.
7 Ways to Humanize Your Brand
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand.
A Guide to 10X Content: The New Successful Content
How do you rise above the rest of the crowded content space? Find out what the concept of 10x content is, and why your brand...
Getting Started with Influencer Marketing: Tips and Strategies for the “Unfluential”
Influencer marketing is all the rage. But how do you actually do that? How do you get those influencers to pay attention to you and...
The Anatomy of Video Channels that Make Millions
If you can create a video channel that makes money, you can easily walk your way onto the pages of People magazine with the rest...