Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
Why You Must Curate Content
Web content will surround us (I think it might even drown us). There will be more content than ever on the web, since the Internet...
Content Marketing’s Best Kept Secret: Create a Content Scoring System
When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going...
SEOlympics: Top Marketing Blogs of South Africa
What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different...
How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In the latest Marketing Nerds Podcast, I had the chance to sit down with John...
How to Prepare Your Digital Marketing Strategy for 2015
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year....
5 Writing Habits that are Killing Your Content Marketing
Content marketing is certainly the golden child of 2014. Google has been slamming thin content for the last several years, but they cracked down even harder...
How To Create Compelling Web Content With Curation and Auditing
When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content...
New #MarketingNerds Podcast: Ways Content Can Help A Business SEO Presence with Julia McCoy
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to...
How Video Reviews Can Help You Acquire More Customers: An Interview With Nate Kelly
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
5 Killer Tips for Conversational Blog Posts
Conversational blog post writing has been on the top of everyone’s to-do list since Google launched the Hummingbird update last year. At the time, we...
6 Blog Intros That Reel ‘Em In
When executed properly, a blog can be a great way to improve SEO, build your brand, and create ongoing customer loyalty. A well-executed blog is...
The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
How To Get More Publicity For Your Business: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc...
Leveraging Your Personal Brand To Achieve Business Goals: An Interview With Alex Houg
At Pubcon 2014 in Las Vegas I had the opportunity to sit down and talk to Alex Houg of BlitzMetrics about the importance of personal branding....
Creating Content That Leads to Sales: An Interview With Steve Floyd
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
20 Ways to Curate, Find & Share Great Content to Engage Your Readers
Ever wonder how many content pieces get shared, re-tweeted, blogged about, posted, mentioned, you-name-it, on the Internet? Wired’s infographic from last year showed Facebook as...
How to be a Podcast Rockstar: Interview with Jo Anna Van Thuyne
July 2013 was a landmark time for podcasting: Apple announced that the iTunes store had reached a milestone of one billion podcast subscriptions. These one billion...
8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed
Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free...
Why Content Marketing Will Never Go Out of Style
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public...
How Gmail Defeated 10 Famous Bloggers
Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of...
Creating Content Your Audience Craves: An Interview with Mindy Weinstein
At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to...
#MarketingNerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! When growing your business online you must have a plan. In Episode 3 of...
![Why Visual Content Marketing Delivers Results [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2014/09/header-600x400.webp)
Why Visual Content Marketing Delivers Results [Infographic]
Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years...
Five Underrated Blogging Communities to Supercharge Your Blog
When you mention blogging communities, are you hearing the same old networks again and again? It is time to move on! If you want to build your...
SEOlympics: Top Marketing Blogs of Germany
If you are a little disappointed summer has come to an end, we’ve got something that might get you excited: Oktoberfest. Despite the name, Oktoberfest...
Kings of Content: 9 Lessons from Brands Who Are Doing it Right
Before content marketing became the thing to do for marketers of all shapes and sizes, brands already had blogs with established readerships, businesses created how-to guides and...
How to Use Guest Blogging for Lead Generation
Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked...
How To Turn A Product Description Into a Great Product Story
“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat...
20 Ways to Make Your Content More Shareable
Everything that can be said has been said before. Now, we need to find new ways of saying it. And that’s exactly what this post...
8 Content Marketing Strategies to Borrow From Bigger Brands
Make top content marketing strategies used by big brands work for your small business.