Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write
[pullquote]”The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to...
5 Lessons Learned From Preparing an Interactive Infographic for Poker Giant WSOP
While they might not offer as much in terms of links, successful infographics still offer tons of benefits for businesses in areas such as conversion and acquisition, as well as branding, awareness,...
Squidoo To Move Content Over To HubPages After Being Acquired
Seth Godin, prolific marketer and founder of Squidoo, announced late last week that his content platform is getting acquired by HubPages. Popular content on Squidoo...
SEOlympics: Best Marketing Blogs of Canada
Every month we are highlighting some of the best marketing blogs around the world with the SEJ SEOlympics. This time around we are visiting our lovely neighbors to the north...
Many Writers, One Voice: Your Brand
You don’t know me. You may not even know I exist. More importantly, I don’t know you. I am the voice of your company. Sounds...
Keeping Readers Interested: 17 Things to Write About on Your Company Blog
Are you writing things your customers actually want to read?
What People Probably Hate Most About Your Blog Posts
Whether you’re sharing your passion about a certain topic or looking to boost sales, blogging has become a way of life for a lot of people. In fact, when...
Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik...
7 Ways to Attract A-List Guest Authors to Your Site
If you don’t have one of the more authoritative websites in your niche (yet), it can seem difficult to grab the attention of the great...
SEOlympics: Best Marketing Blogs of the US East
It’s only fitting we return home to the USA for this month’s edition of SEJ’ SEOlympics – it is the month we celebrate our independence...
6 Ways to Distribute Content and Boost Your Blog Traffic
With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your...
ClearVoice Launches New Tool to Showcase Content Authority
A new tool designed to show the author authority of content creators was recently launched by ClearVoice. The new tool is a no-cost, web-based platform...
The Social Intercourse Between Native Advertising and Content Marketing
Marketers are doubling down on content marketing and leveraging native advertising to achieve scale as visual content marketing tactics evolve and the arms race rages...
Why and How to Maximize Your Content Shareability
You’ve decided to pour your knowledge and creativity into content to build brand awareness for yourself or the organization you work for. Although you are going...
Blogging 101: Traffic Generation for Blogs on a Budget
Running a blog often sounds very appealing. You’ll have a place to share your thoughts, build a community, and also generate some much-needed cash. Sounds...
Writing Panda-Pleasing Content Your Audience Will Actually Care About
Panda, along with all the other updates and changes in the search landscape, makes our jobs as digital marketers tough. Whether you have to answer...
Wikipedia Editors Must Now Disclose Any Paid Contributions
A word of warning to content marketers out there: if you make a contribution to Wikipedia on behalf of a client or employer, a new...
Link Building and Content Marketing: Two Different Peas in a Pod
Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually...
Content Marketing Isn’t A Good Marketing Strategy After All
For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be...
The Top 5 Trends in Enterprise Content Management
So we’re all in the cloud! Now what? In 2014, most businesses have recognized that sophisticated content management is critical to success, but many are...
SEOlympics: Top Marketing Blogs of Australia
Probably one of the greatest outcomes of the technological revolution is that, today, the world is a much smaller place. Even if you’ve never had the privilege...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you...
How To Generate Traffic and Kickstart Content Marketing For a Brand New Website
The internet is full of tips about how to improve your website, grow your traffic, and how to “earn links” (and hence rankings) by writing...
How To Add Endorser Profiles To Your Content Marketing Plan: Interview With Kevin Getch
As part of our SEJ interview series, I recently caught up with Kevin Getch of Webfor to discuss how to create endorser profiles for successful...
Teaching Content Marketing At A University Level: An Interview with Bill Belew
As part of our SEJ interview series, I recently caught up with blogger Bill Belew to discuss the keys to creating good content. Bill teaches...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
An Increased ROI of 4,300%? It’s True and Possible with Email Marketing
Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...
WordPress 3.9 Coming April 16: Here’s What’s New
WordPress 3.9 is currently in its third beta and, according to the company, is scheduled to be officially released to all users on April 16th....