Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
Tips for Making Great User Content: An #Interview with Jonah Stein
Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course...
Are Influencer Groups Set to Dominate Marketing?
It’s no secret that the modern consumer enters the digital and purchasing realm blind to ads and self-promotional companies. As we notice a lack of...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!)...
Content Shock: Are We Being Overwhelmed With Too Much Content? – Interview With Arnie Kuenn At #SMX West
As part of our SEJ interview series, Arnie Kuenn of Vertical Measures joined us at SMX West to discuss the idea of content shock. Content...
Creating Content To Please Customers & Google Hummingbird: Interview With Greg Secrist At #SMX West
As part of our SEJ interview series, Greg Secrist of BKA Content joined us at SMX West to share tips on creating content that pleases...
Which is Better For Content Marketing: Long-Form or Short, Regular Posts?
There seems to be some confusion over which is a better content marketing strategy: Long, deep well-researched articles or short, to-the-point regular updates. Not any...
How Much Should Grammar Matter to Bloggers?
First, a disclosure: I’m a grammar nut. I cringe when I walk into the grocery store and see row after row of checkout lines devoted...
Content Marketing Tips For Launching A New Product: Interview With Guy Kawasaki
As part of our SEJ interview series, none other than Guy Kawasaki joins us to share some of his invaluable advice about content marketing and...
The Complete List of Engaging Content Ideas
The fact that content drives the Internet is nothing new, though today, there is a greater emphasis on the importance of quality. Internet marketers can...
Case Study: How Long Does It Take to See Organic Search Results?
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see...
How To Write Headlines That Get Shared: Interview With Syed Balkhi
As part of our SEJ interview series, Syed Balkhi of OptinMonster joins us to discuss the basics of writing great headlines that get shared on social media....
‘Free Images Online’… from Getty Images?! Getty Makes Millions of Stock Photos Free to Use
Huge news broke this evening that Getty Images, boasting a library of over 150 million high-resolution stock photos, is releasing millions of free images online. Getty...
How To Use Your Blog To Create Repeat Customers: Interview With John Chow
As part of our SEJ interview series, John Chow of JohnChow.com joins us to share tips and advice on how to run a successful blog...
Using Email & Content Marketing in Tandem: An Interview with Jon Oleaga
In 2014, it’s nearly impossible to go online and not come across the words content or content marketing—it’s inescapable and the reality is – it’s...
Why Matt Cutts Can’t Kill Guest Blogging
I’d hate to be in Matt Cutts’ shoes. He’s often in an incredibly difficult position, serving as a mouthpiece for Google, passing on the company’s...
In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing?
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these...
The SMX West Speaker Interview: Upworthy’s Sara Critchfield on How We’re Getting Virality Wrong
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a...
The Rise of the Content Marketer Role
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s...
Hard Proof That Content Marketing Works—A Professional Speaker Case Study
At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up...
Do’s and Don’ts of Your Brand’s Content Calendar
Whether you are a small publisher or a Fortune 100 brand, your content calendar is an essential part of content strategy. The editorial calendar sets...
The Slow, Painful Death of the Traditional News Industry When It Comes to PR
How many times have you paid several hundred dollars to use one of the top PR services to launch an exciting new campaign or announcement...
4 Steps to Beat Any Niche Website at Content Marketing
My clients ask the same thing your clients ask, “How can I be number one in the rankings?” I know the answer. In fact, I...
The 5 W’s for Great Content Marketers
I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning and discovering...
Accepting Guest Posts: Good, Bad or Deadly?
As Google rules have tightened and link building becomes harder and harder to accomplish, some companies have adopted a straightforward guest-posting policy. By hiring a...
Readability versus The Robot: The Flesch Reading Test
I first came across the Flesch Reading Ease Test thanks to a combination of pride and annoyance. Messing around with Yoast’s WordPress plugin, I was...
An Interview with Oliver Starr on Content Marketing with Content Curation
There’s no doubt that content creation and content marketing will play an integral role in the marketing strategies of most brands in 2014, but what...
Consistency is the Key to Making Content Go Viral: Interview With Matt Siltala
As part of our SEJ interview series, Matt Siltala of Avalaunch joins us to discuss how to make a piece of content go viral. Matt...