Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
SEOlympics: Top Marketing Blogs of Australia
Probably one of the greatest outcomes of the technological revolution is that, today, the world is a much smaller place. Even if you’ve never had the privilege...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cutts Did Next. Especially After He Saw Tip #5
Did you click on a link to this article based on the title? Good. My link bait worked. Isn’t that the point? To get you...
How To Generate Traffic and Kickstart Content Marketing For a Brand New Website
The internet is full of tips about how to improve your website, grow your traffic, and how to “earn links” (and hence rankings) by writing...
How To Add Endorser Profiles To Your Content Marketing Plan: Interview With Kevin Getch
As part of our SEJ interview series, I recently caught up with Kevin Getch of Webfor to discuss how to create endorser profiles for successful...
Teaching Content Marketing At A University Level: An Interview with Bill Belew
As part of our SEJ interview series, I recently caught up with blogger Bill Belew to discuss the keys to creating good content. Bill teaches...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
An Increased ROI of 4,300%? It’s True and Possible with Email Marketing
Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...
WordPress 3.9 Coming April 16: Here’s What’s New
WordPress 3.9 is currently in its third beta and, according to the company, is scheduled to be officially released to all users on April 16th....
Tips for Making Great User Content: An #Interview with Jonah Stein
Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course...
Are Influencer Groups Set to Dominate Marketing?
It’s no secret that the modern consumer enters the digital and purchasing realm blind to ads and self-promotional companies. As we notice a lack of...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!)...
Content Shock: Are We Being Overwhelmed With Too Much Content? – Interview With Arnie Kuenn At #SMX West
As part of our SEJ interview series, Arnie Kuenn of Vertical Measures joined us at SMX West to discuss the idea of content shock. Content...
Creating Content To Please Customers & Google Hummingbird: Interview With Greg Secrist At #SMX West
As part of our SEJ interview series, Greg Secrist of BKA Content joined us at SMX West to share tips on creating content that pleases...
Which is Better For Content Marketing: Long-Form or Short, Regular Posts?
There seems to be some confusion over which is a better content marketing strategy: Long, deep well-researched articles or short, to-the-point regular updates. Not any...
How Much Should Grammar Matter to Bloggers?
First, a disclosure: I’m a grammar nut. I cringe when I walk into the grocery store and see row after row of checkout lines devoted...
Content Marketing Tips For Launching A New Product: Interview With Guy Kawasaki
As part of our SEJ interview series, none other than Guy Kawasaki joins us to share some of his invaluable advice about content marketing and...
The Complete List of Engaging Content Ideas
The fact that content drives the Internet is nothing new, though today, there is a greater emphasis on the importance of quality. Internet marketers can...
Case Study: How Long Does It Take to See Organic Search Results?
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see...
How To Write Headlines That Get Shared: Interview With Syed Balkhi
As part of our SEJ interview series, Syed Balkhi of OptinMonster joins us to discuss the basics of writing great headlines that get shared on social media....
‘Free Images Online’… from Getty Images?! Getty Makes Millions of Stock Photos Free to Use
Huge news broke this evening that Getty Images, boasting a library of over 150 million high-resolution stock photos, is releasing millions of free images online. Getty...
How To Use Your Blog To Create Repeat Customers: Interview With John Chow
As part of our SEJ interview series, John Chow of JohnChow.com joins us to share tips and advice on how to run a successful blog...
Using Email & Content Marketing in Tandem: An Interview with Jon Oleaga
In 2014, it’s nearly impossible to go online and not come across the words content or content marketing—it’s inescapable and the reality is – it’s...
Why Matt Cutts Can’t Kill Guest Blogging
I’d hate to be in Matt Cutts’ shoes. He’s often in an incredibly difficult position, serving as a mouthpiece for Google, passing on the company’s...
In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing?
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these...
The SMX West Speaker Interview: Upworthy’s Sara Critchfield on How We’re Getting Virality Wrong
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a...