Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
How to Effectively Build Your Brand Online
Typically, when we thing of “brands,” the thought of McDonalds, Ford, Bing, Amazon and the like come to mind. They are called big brands. Companies...
What’s So Special about Content Marketing?
These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit...
Where to Find Great Social Media Content?
Although social media can be used to leverage a brand, it is still originally designed for Internet users to connect with one another. And what’s...
Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority
Google recently announced they will be testing incorporating Gmail into their search results. “Sometimes the best answer to your question isn’t available on the public web—it...
![The Content Omniverse [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2012/08/The-content-omniverse-760x400.webp)
The Content Omniverse [Infographic]
We all know content marketing is extremely important for an infinite amount of reasons, but do you know how much various forms of content are...
Content Confusion: Why Webmasters Fail – Time After Time
Oh, Ye Ones of Little Faith? image credit: kelownawebdesigns.com I’ve discovered many Webmasters who have lost a lot due to Google’s Panda and Penguin updates. Many...
7 Ways to Spice Up Your Email Marketing
My friend Andreas over on the product team at WordStream is fond of saying, “Make it spicy,” as in, “Here’s some dry, descriptive copy of...
![Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]](https://cdn.searchenginejournal.com/wp-content/uploads/2012/07/op-cost-trending-good3.webp)
Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data]
For companies looking to build strong SEO results, continually publishing high-quality content is critically important. In a world where Pandas feed on low-quality, thin, or...
12 Questions to Ask a Prospective Link Building or Contact Marketing Client
If you’re an SEO/SEM/inbound marketing/content marketing agency that offers link building or content marketing services independent of other services (such as keyword research, a technical...
4 Content Techniques That Will Improve SEO & Sales
On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about...
How a Local Bakery Grew Its Mailing List from 3 to 300
Despite claims to the contrary, email is not dead. According to a February 2012 survey from ExactTarget, 91 percent of U.S. consumers report checking their...
Consider Removing the Share Buttons from Your Email Newsletters
Disclaimer: I am not an email marketing expert. This post was inspired by observations with my own email marketing campaign. If your email newsletter uses...
About Content, Inter-Linked Data And SEO
The challenge for every website owner is to keep their websites updated with quality content catering to all search options. SEO 2012 is all about...
9 Audiences Your Content Marketing Should Address
Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers...
Scoop This: A Comprehensive Guide to Scoop.it for Content Curation
We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content...
How to Rank Your Content in Google News
With the current tragedies such as the Norwegian massacre and the death of Amy Winehouse, news has been buzzing about the two incidents. Google has...
The Lazy Man’s SEO : Building Content That Matters
I’m a lazy man when it comes to SEO. I like my SEO to happen as naturally as possible with as little marketing effort as...
Shifting From SEO To SFO (Search Female Optimization) In Your Email Marketing
A recent study by Bovitz Research Group in conjunction with AOL identified the factors which influence female users in their reading and sharing of online...
The Checklist: How to Write and Format Web Content
Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal...
How to Avoid Crossing the Black Hat Line in Your Email Marketing
Some of the less ethical SEO email marketers out there are making the fatal error of deciding to “bend the rules” by trying on the...
A 12-Step Guide To Sabotaging Your Own Blog Contests
If you’re considering running a contest on your blog, it can be a great way to get new readers, build links, earn community goodwill, and...
3 Creative Ways To Drive More Traffic To Old Blog Posts
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs...
5 WordPress Plugins to Keep in Touch with Your Blog Co-Authors
Maintaining multi-author blogs is hard but it definitely pays off. A multi-author blog provides the variety of insights, perspectives and blogs. Most feeds in my...
Writing Good Copy: Let Keywords Be Your Guide
Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or...
How Just Noticeable Difference Theory Impacts Your Blogging
Just noticeable difference (JND) describes the marginal difference in a stimulus (compared to a similar stimulus) needed for that difference to be perceived. Also mathematically...
Killer Autoresponder Blueprint
Email marketing is a vital part of your success. I am going to share a blueprint I created to create killer messages. Just a quick...
The Power of the P.S: Do’s and Don’ts
The P.S. It’s one of the most powerful copywriting tools in your arsenal and yet very few people know how to use it effectively and...
The Search Engine Journal Redesign – the Developer’s Story
It was an honor being called upon to do the redesign and development of Search Engine Journal. I have been apart of this network for...
Crucial WordPress Plugins for Competitive Business Blogs
WordPress is the most popular blogging software available today, whether its used on WordPress.com or a hosted WordPress.org solution, being used for personal blogs, professional...
New SEJ Design : Goals, Speed & Feedback
Greetings SEJ readers! It’s a new year and time for a new design at Search Engine Journal. I know what many of you are thinking...