Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked.
Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations
Microsoft found 31 companies hiding prompt injections inside “Summarize with AI” buttons aimed at biasing what AI assistants recommend in future conversations.
Google Offers AI Certificate Free For Eligible U.S. Small Businesses
Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.
Why AI Misreads The Middle Of Your Best Pages
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
ChatGPT Search Often Switches To English In Fan-Out Queries: Report
Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts.
Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist
Google’s Jeff Dean explains why latency and cost make Flash Google’s production tier for AI search, and why models are built to retrieve, not memorize.
5 Ways Emerging Businesses Can Show up in ChatGPT, Gemini & Perplexity
AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor?
Google Says Links Will Be More Visible In AI Overviews
Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile.
The Science Of How AI Pays Attention
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats.
Synthetic Personas For Better Prompt Tracking
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically.
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free.
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’
Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.
WordPress Announces AI Agent Skill For Speeding Up Development
WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress.
AI Recommendations Change With Nearly Every Query: Sparktoro
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.
Chrome Updated With 3 AI Features Including Nano Banana
Chrome’s new AI features enable it to go shopping, plan trips, edit images in a browser window, and answer questions from a new side panel.
Google May Let Sites Opt Out Of AI Search Features
Google says it’s exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation.
New Yahoo Scout AI Search Delivers The Classic Search Flavor People Miss
Yahoo Scout offers a clean and uncluttered classic search experience with the power of natural language AI.
Google AI Overviews Now Powered By Gemini 3
Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode.
Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business.
Google Launches Personal Intelligence In AI Mode
Google’s Personal Intelligence connects Gmail and Google Photos to AI Mode, delivering personalized responses for AI Pro and Ultra subscribers.
Microsoft’s Guide To Winning In AEO & GEO
Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.
56% Of CEOs Report No Revenue Gains From AI: PwC Survey
A survey of 4,000+ CEOs from 95 countries finds 56% haven’t seen revenue or cost benefits from AI.
More Sites Blocking LLM Crawling – Could That Backfire On GEO?
New data shows an increase in AI assistant crawling alongside declining AI model training access.
A Little Clarity On SEO, GEO, And AEO
The debate over SEO versus AEO/GEO appears to be reaching a consensus.
Perplexity AI Interview Explains How AI Search Works
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not
Why Agentic AI May Flatten Brand Differentiators
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened.