Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’
Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.
WordPress Announces AI Agent Skill For Speeding Up Development
WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress.
AI Recommendations Change With Nearly Every Query: Sparktoro
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.
Chrome Updated With 3 AI Features Including Nano Banana
Chrome’s new AI features enable it to go shopping, plan trips, edit images in a browser window, and answer questions from a new side panel.
Google May Let Sites Opt Out Of AI Search Features
Google says it’s exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation.
New Yahoo Scout AI Search Delivers The Classic Search Flavor People Miss
Yahoo Scout offers a clean and uncluttered classic search experience with the power of natural language AI.
Google AI Overviews Now Powered By Gemini 3
Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode.
Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business.
Google Launches Personal Intelligence In AI Mode
Google’s Personal Intelligence connects Gmail and Google Photos to AI Mode, delivering personalized responses for AI Pro and Ultra subscribers.
Microsoft’s Guide To Winning In AEO & GEO
Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.
56% Of CEOs Report No Revenue Gains From AI: PwC Survey
A survey of 4,000+ CEOs from 95 countries finds 56% haven’t seen revenue or cost benefits from AI.
More Sites Blocking LLM Crawling – Could That Backfire On GEO?
New data shows an increase in AI assistant crawling alongside declining AI model training access.
A Little Clarity On SEO, GEO, And AEO
The debate over SEO versus AEO/GEO appears to be reaching a consensus.
Perplexity AI Interview Explains How AI Search Works
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not
Why Agentic AI May Flatten Brand Differentiators
The co-lead of the WordPress AI Team says some sites face a “more complex” future as brand differentiation gets flattened.
Google Health AI Overviews Cite YouTube More Than Any Hospital Site
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report.
How Much Can We Influence AI Responses?
LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale.
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?
2026 Guide To Hiring A Link Building Agency In The AI Search Era
Link building strategies have changed in the age of AI. Find out how to effectively select a link building agency for modern marketing success.
Apple Selects Google’s Gemini For New AI-Powered Siri
Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri.
Google: AI Overviews Show Less When Users Don’t Engage
Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
Google Gemini Gains Share As ChatGPT Declines In Similarweb Data
Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell.
Most Major News Publishers Block AI Training & Retrieval Bots
BuzzStream analyzed robots.txt files for 100 top news sites. 79% block training bots, but 71% also block retrieval bots that affect AI citations.
Google’s Mueller Weighs In On SEO vs GEO Debate
Google’s John Mueller says businesses relying on referral traffic should consider the ‘full picture’ of AI and prioritize based on actual usage data.
The Guardian: Google AI Overviews Gave Misleading Health Advice
A Guardian investigation says health experts found misleading information in Google’s AI Overviews for some medical searches. Google disputes the findings.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Microsoft CEO, Google Engineer Deflect AI Quality Complaints
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout.