Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Yahoo Acquired by Verizon for Nearly $5 Billion in Cash
In a press release issued this morning, Verizon has announced it will acquire Yahoo for roughly $4.83 billion in cash.
What Makes Cause Marketing Different?
Cause marketing can not only help a great cause and improve your reputation, but it’s a great way to reach a new and targeted audience....
What is Brand Management?
As marketers, it’s important to know the basics of brand management. Meg Cabrera shares data and insights for an airline brand’s IMC Campaign.
The Ultimate Guide to Influencer Targeting
In this post, Aleh Barysevich looks at the basics of influencer targeting and the tools you need to keep up in our noisy digital landscape.
5 Ways to Get More Involved in Your Community & Grow Your Online Presence
Community involvement offers an organic, inspiring way to grow your business’ online presence. Here are 5 ways to successfully integrate it into your online marketing...
The Real Difference Between UX and CX
UX and CX are often used interchangeably, but understanding the differences between the two is crucial to online success. Learn more here.
Amazon Sues 1,000 Fake Reviewers
Amazon is suing 1000 fake reviewers who sell reviews for as low as $5 on such sites as Fiverr. The lawsuit was filed on Oct...
On Personal Branding: An Interview With Guy Kawasaki
Guy shares his expert insight on how to create a personal profile the sends the best first impression for landing your next job
Walter Palmer, “The Lion Killer,” Now Faces Huge Online Reputation Issues
Dr. Walter Palmer, the Lion Killer, faces huge reputation problems online, such as negative press and negative reviews on Yelp and Google+.
A Step-by-Step Guide to Responding to a Bad Yelp Review
Bad Yelp reviews are (unfortunately) part of doing business. And a bad response could double the reputation damage. That’s why it’s vital to know just...
Hundreds of New Top-Level Domains Now Up for the Taking
The Internet Corporation for Assigned Names and Numbers (ICANN) has expanded access to top-level domains, meaning domain extensions like .photography, .expert and .pizza are now...
3 Ways to Erase Private Information from the Internet
There’s no reason to leave personal, identifying information online. It can’t really add to business success, after all, and there are very few instances in...
5 Ways to Build Up Brand Evangelists
Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the...
Restaurant Offering Discount for Negative Yelp Reviews
The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or...
How To Protect Your Brand’s Identity
As a small business owner, you’re already swamped. You’re so busy and the last thing that you want to concern yourself with is protecting the...
Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp
The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Yahoo Local following their recent deal with...
Protecting and Managing Your Brand’s Reputation in 2014: An Interview with Richart Ruddie
In a recent interview from #ASW14 in Las Vegas, Richart Ruddie from Profile Defenders chats with Search Engine Journal’s Murray Newlands about ways to manage your brand and protect...
Managing Your Online Reputation: An Interview with Nick Cuttonaro
In a recent interview from #ASW14 in Las Vegas, Nick Cuttonaro from The Link Builders chats with Search Engine Journal’s Murray Newlands about protecting your online reputation and offers...
Court Slams Free Speech: Anonymous Yelp Reviews Under Fire
A Virginia court has published a ruling that could change the landscape of online reviews forever. The ruling declares that Yelp, the popular online destination...
How To Outrank Ripoff Report: Interview With Pierre Zarokian
As part of our SEJ interview series, Pierre Zarokian of Submit Express joins us to discuss how to outrank Ripoff Report, a site that can...
Use Google’s Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson
As part of SEJ’s interview series, Brian Patterson of Go Fish Digital joins us to discuss how a better understanding of Google’s autocomplete feature can help...
How To Grow A Community, Tips For Community Managers: Interview With Ann Smarty
As part of our SEJ interview series, Ann Smarty of Internet Marketing Ninjas joins us to share some advice on how to grow a community....
How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart
As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As...
Becoming A Brand By Emulating Other Brands: Interview With Ryan Jones
As part of our SEJ interview series, Ryan Jones at SapientNitro discusses how you can build your brand by emulating other brands. As part of...
Reactive Reputation Management, Reclaim Your Search Rankings: Interview With Mitchell Wright
In this interview, Mitchell Wright of OnlineRepManagement.com leads a discussion about reactive reputation management.
How To Get Online Reviews For Your Business: Interview With Matt Craine At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Matt Craine of MattCraine.com gives some tips for getting...
How To Build A Strong Reputation For Your Brand: Interview With Zac Johnson At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Zac Johnson of Brand.com discusses how to build a brand and...
How To Build Your Personal Brand: Interview With Warren Whitlock At #Pubcon 2013
In this interview, Warren Whitlock discusses how he built his personal brand and how others can do the same
Online Brand Awareness Interview with Rich Gorman
Whether you are an individual, a large company, a small business owner, or even a public official, the way in which you are portrayed online...
Protecting Your Social Media Accounts From Phishing
The Onion was recently hacked by the Syrian Electronic Army and it made me re-evaluate the security of my personal social media accounts and, more...