Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Understanding the Eco-system that Builds Positive Reputation Online
Credit: Shutterstock Online Reputation Management is the practice of understanding the sentiments for an individual, brand or business and then addressing contents which are damaging...
7 Must Have Characteristics of a Corporate Brand Ambassador
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the...
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too...
Reputation Matters: The Best Offense Is A Good Defense
“Reputation matters because your behind is always behind you.” – Happy Masina – It is simply amazing how many successful people don’t own the website...
BP Reputation Management FAIL
So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the...