Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
5 Ways to Master Your PPC Budget in 2018
Here are five budgeting best practices to put you on a path to PPC marketing success.
AdX or AdSense: Which Is Better & Will Make You More Money?
What are the differences between AdX and Google AdSense? Find out which platform is right for you.
Target Google AdWords Ads by Customer Address and Phone Number
Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses.
3 PPC Basics You Must Master & 3 Ways to Go Beyond the Basics
Help your PPC campaigns reach their full potential. Here’s how to master and go beyond the PPC basics.
There is Still Time to Make Your Holiday PPC Campaigns Even Better
Learn how you can improve your holiday PPC campaigns for the final days of December shopping.
Bing Ads Now Allows Advertisers to Import Call Conversions
Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to ad campaigns.
Google AdWords Now Refreshes Auction Insights and Impression Share Data Multiple Times a Day
Google AdWords has gone from refreshing auction insights and impression share data once a day, to multiple times per day.
![Are Ad Extensions Actually Costing You Conversions? [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/10/ad-extensions-760x400.webp)
Are Ad Extensions Actually Costing You Conversions? [DATA]
Find out how ad extensions might be negatively impacting your paid search campaigns.
24 Essential Apps to Manage Your PPC Campaigns from Anywhere
These are the essential PPC apps you need to manage everything from ad accounts to reporting to team collaboration.
Google Shopping Makes it Easier to Discover, Research, and Compare Products
Google Shopping ads have been updated with new features that enhance the discovery, research, and comparison of products.
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
B2B PPC Tactics: 4 Best Practices to Start Using Today
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
8 PPC Mistakes to Avoid If You Want Quality Leads
If PPC isn’t working for you, check to make sure you aren’t making these critical mistakes.
Google AdWords Lets Users Easily Control Data Sets in Data Studio Reports
Users can now choose the source accounts for data they want to see in any Data Studio report.
Google to Expand Home Service Ads to 30 US Cities by End of Year
Following a successful run as a pilot program, Google says it will expand Home Services ads to more cities.
4 Tips to Avoid PPC Forecasting Pitfalls
Here are four tips on how you can avoid common paid search forecasting pitfalls.
Google AdWords’ Showcase Shopping Ads Can Display Collections of Products
Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season.
Google AdWords Introduces Ad Unit for In-Store Products
Google has announced plans to introduce local display ads for highlighting in-store products and sales.
What Google AdWords Daily Budget Doubling Means
What advertisers can do to come out ahead now that Google is effectively doubling your daily AdWords ad budget.
New Bing Ads Overview Tab Provides Easier Access to Key Insights
Bing Ads has introduced a new overview tab that provides a big picture view of account performance.
What Apple’s Intelligent Tracking Prevention Means for Advertisers
Find out the impact of Apple’s ‘Intelligent Tracking Prevention’ to digital advertisers, and what you can do to adapt.
Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert
A new report in Google AdWords shows how long it will take users to convert after clicking on an ad.
5 Advanced Ways to Increase Your AdWords CTR
Give your click-through rates a boost. Use these five advanced tactics for more clicks, traffic – and greater PPC results.
Google’s New AdWords Experience is Now Available to All Advertisers
The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals.
13 Reasons Why PPC Brand Bidding Is a No-Brainer
Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.
Google Doubles AdWords Budgets and Advertisers are Unhappy
Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.
The No-Brainer Case for Mobile-Only AdWords Campaigns
Splitting AdWords campaigns is almost always the right answer but for every company. Read why in this post.
How to Hack Your Way to the Top of Competitive SERPs
Here’s how to hack your way to the top of competitive SERPs when you never have enough time.
Bing Ads Upgrades URL Tracking With New Parameters
Bing Ads is introducing new URL tracking parameters, to further assist advertisers in learning about the source of ad clicks.
Google AdWords’ Call-Only Ads Upgraded with Ad Extensions
Google is finally upgrading call-only ads with a feature that is available with other ad types.