Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
6 Tactics to Double the Impact of Your Negative Keywords
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
Tips for Successful Product Listing Ads: An Interview with Bruce Clay
As part of our SEJ interview series, I recently caught up with Bruce Clay of Bruce Clay Inc. to discuss product listing ads. A lot...
How To Run Successful PPC Campaigns: Interview With Ilya Lichtenstein
As part of our SEJ interview series, I caught up with Ilya Lichtenstein from MixRank and asked him to give advice on how to manage successful PPC...
Taking a Look at Retargeting in 2014: An Interview with David Karel
Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such a popular topic of conversation at the...
Avoid Spend Bloat: Using Keyword Classification For PPC Account Management
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account,...
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what...
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
5 Marketing Components for Converting Customers into Fanboys
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know that marketing has moved from traditional advertising...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How Many Ways Can You Optimize a Google Display Campaign?
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match...
How to Use New Bing Ads Editor to Scale Extensions Data Management
As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace. A popular...
3 Often Forgotten Opportunities for A/B Testing Ad Copy
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to...
Effective AdWords Remarketing Tactics for The Advanced Advertiser
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
7 Simple Ways to Improve Ad Copy Conversion
Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting...
Winning in a Highly Competitive (High CPC) Paid Search Environment
If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to see how much average cost per clicks...
9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords Performance
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....
Optimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio...
Improving Bid Management and Real Time Bidding: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss how to improve bid management and real time bidding (RTB)....
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help...
5 Google AdWords Updates from 2013 to Master in the New Year
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these...
How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward
As part of our SEJ interview series, Chris Goward of Wider Funnel gives advice on how to gain valuable marketing insight by testing your website’s...
A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a...
How To Design For Your Target Market: Interview With Kim Krause Berg
As part of our SEJ interview series, Kim Krause Berg of Internet Marketing Ninjas discusses where businesses are missing the mark when designing for their...
5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch
In a recent interview from San Francisco CA, Bjorn Espenes from finch.com gave his 5 tips for maximizing your AdWords campaign. Finch™ is an online advertising...
How Marketing And Probabilities Can Save You $1000’s In PPC Spend
Not all companies can spend $200 or more a day on paid search. Many smaller firms simply don’t have that level of cash-flow to dish...
Targeting Tactics For LinkedIn PPC Ads: Interview With Robert Brady
As part of our SEJ interview series, Robert Brady of Trafficado discusses the best ways to target specific groups of individuals with LinkedIn PPC ads....
7Search.com Launches New Display Advertising Network
In a recent interview from AdTech in New York City, Cleo Betancourt from 7Search.com talks to Search Engine Journal’s Murray Newlands about the recent launch of...
You’re Doing it Wrong: Stop Looking at the Wrong Phone Call Metrics for Your Website
Did you know that the majority of your calls come from your website? For marketers selling a service or an expensive product, this statement is...