PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Where Do All the PPC Heroes Assemble?
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search...
Bing Expanded Text Ads Can Now Be Edited on Mobile
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those...
New Google AdWords Reports Help Smart Marketers Increase Store Visits
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads Tests Dynamic Search Ads
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content...
Google Unveils New Look for AdWords Price Extensions
Google AdWords’ price extensions will now appear in search results as swipeable cards.
Does Traffic Quality Still Matter?
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Bing Ads Introduces App Install Ads in Pilot Program for US Advertisers
Bing Ads has introduced app install ads in a pilot program for all US advertisers.
How to Use Enhanced Campaigns With Geo-Based Bid Modifiers
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.
A Beginners Guide to Adjusting Bids on AdWords
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to...
Bing Ads Update: Share Budgets Across Multiple Campaigns
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically assign a single daily budget across all...
Bing Expanded Text Ads Now Available to All Advertisers
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers.
New Google AdWords Extensions Help Manufacturers Drive In-Store Sales
Google AdWords now has a location extension designed to help manufacturers drive more in-store sales.
Reach Ready-to-Buy Customers with Click-to-Message Google Ads
Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase conversions.
![5 Insights From Spending $500m in Ad Spend [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/10/5-advertising-data-insights-760x400.webp)
5 Insights From Spending $500m in Ad Spend [STUDY]
Wordstream analyzed 30000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Learn more from this post...
Google Continues to Rev Up Remarketing With Latest AdWords Innovations
Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.
Google Continues to Display Quality Score Data Until October 10
Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and...
Google AdWords Upgrades App Campaigns & TrueView Ads
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.
Bing Adds Structured Snippets, App Bulk Editing
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has...
Google Extends Deadlines for Expanded Text Ads
Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January...
Google AdWords Now Allows One Email for Multiple Accounts
Gone are the days when you would need to have one email address per account. Now you can connect up to five AdWords accounts to...
Buy and Sell Clothing Directly in Google’s Search Results
A new advertising experience is now available to AdWords advertisers. Shop the look makes it possible to sell clothing directly in Google search results pages.
Account-Level Sitelinks Rolling Out to All AdWords Advertisers
Google has made it possible to add sitelinks to ads at the account level.
5 Ways to Improve Your Expanded Text Ads Now
With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded...
Bing Ads Introduces Upgraded URLs, Now Available to All Advertisers
Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination...
Google AdWords Returning Null Quality Scores Starting September 12
In an effort to provide more transparent Quality Score reporting, Google AdWords will begin to report on null Quality Scores beginning September 12
Google’s Keyword Planner Tool Providing Limited Data to Low Spending Advertisers
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword...
#SEJThinkTank Recap: The Search Marketer’s Guide to Turning Online Browsers into Buyers
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you...
Google AdWords to Eliminate ‘Converted Clicks’ on September 21st
A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Good AdWords Updates: Expanded Text Ads, Responsive Ads, & Device Bidding
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.