PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google AdWords To Refresh Certain Data Sets More Frequently
AdWords Product Manger, Jon Diorio, announced on Google+ today that more frequent updates are coming to certain sets of data. Specifically, search terms, geographic performance...
Google AdWords Introduces Dynamic Structured Snippets
Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team...
Google Launches First Ever AdWords App on Android
Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system,...
Google AdWords Introduces Call-Only Campaigns
When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is...
Google Creates An Easy Way To Keep Up With AdWords Changes
Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google...
#PPC & Paid Social Media Strategies: An Interview With @Pamela_Lund
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for...
6 Google AdWords Features You Should Finally Embrace in 2015
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...
My Favorite PPC Tool, And How I Save Countless Hours Using It
Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in...
Tax Season #PPC: 4 Tips to Improve Your Tax-Related Campaigns
Tax season – the most nail-biting time of the year – is upon us. With nationwide unemployment below 7% and trending lower, filing volumes are...
Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms
More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads,...
The Best New Features Of Google AdWords Editor Version 11
Google’s AdWords Editor 11 is said to be the biggest update since the tool first launched in 2006. With such an extensive update new features...
How Google’s Frequent Algorithm Updates Affect Paid Search
Google constantly rolls out changes to its search algorithm in an effort to provide users with the most useful results possible. As many as 500...
3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors
Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that...
3 Ways to Combat the New Laws of Close Variants
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go...
Who Placed that Ad? Yahoo Experiments with No Display URL in PPC Ads
While search marketing has certainly seen its share of change over the last decade and half, there have always been some things that remain constant....
How To Measure The Success Of Call Tracking: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John...
How To Spend Your Remarketing Budget Wisely: An Interview With Erin Sagin
At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up Erin Sagin of Wordstream to talk about remarketing with PPC...
Hacking Your AdWords Quality Score: An Interview With Larry Kim
At Pubcon 2014 in Las Vegas I was able to sit down and talk to Larry Kim, CTO of Wordstream, about PPC hacks. Larry recently...
How to Have a Successful Bing Ads Campaign
Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might...
How to Be Awesome At AdWords Scripting
AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and...
Enterprise SEM & Big Data: An Interview with Ira Kates
At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences...
![30% Of Google Ad Conversions Happen On Mobile [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2014/09/0908_mobile-content-marketing-760x400.webp)
30% Of Google Ad Conversions Happen On Mobile [STUDY]
Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile...
Local Number Call Forwarding Coming To Google AdWords in November 2014
Google has updated its AdWords support section with a new entry on local number call forwarding, a new feature that’s said to be coming in...
New #MarketingNerds Podcast: AdWords and Paid Search Strategy
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! I was excited to record a podcast with Rocco and Christina Baldassarre, who are...
![Understanding Assist Clicks and Assisted Conversions [PART 1]](https://cdn.searchenginejournal.com/wp-content/uploads/2014/10/Google-AdWords-What-Are-Assist-Clicks.webp)
Understanding Assist Clicks and Assisted Conversions [PART 1]
Google AdWords allows advertisers to add custom columns to their campaign statistics. Metrics include impression share, bid strategy type, shares, comments, follows, and more. One...
10 Ways to Improve Your Lead Quality from Search Engine Marketing Without a CRM
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask...
Paid Search 101: The Ultimate Beginner’s Guide to #PPC Landing Pages
Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how...
13 Great Free Paid Search Resources
It’s always tough being a beginner. It’s hard to know where to start, what to learn, and where to go for help. To aid those...
Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon
As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for...
The Pros and Cons of Retargeting in 2015
It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through...