PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google Adjusts the Impact of Ad Rank Formats
Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of a new policy.
Is Adwords Express Better Than Adwords for Local Businesses?
BrightLocal’s survey shows that Adwords Express doesn’t deliver same value as the normal Adwords.
5 Steps to Clean Up Your PPC Keywords
Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC.
Google To Shut Down All Compare Products By March 23
Google has announced that it will phase out all of its compare products and tools by the end of March, 2016.
Google Removes Right Hand Sidebar Ads
Starting today, Google will begin phasing out the right hand gutter ads.
A Guide to Choosing the Right PPC Bidding Strategy
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your...
7 Strategies to Optimize B2C Lead Generation Paid Search Accounts
Does your business use paid search for its B2C lead generation? Bring your search advertising campaign to the next level with these seven strategies.
Google Gets Transparent: Interview With John Brown, The Head of Publisher Policy
SEJ’s Brent Csutoras speaks with John Brown, Google’s new Head of Publisher Policy Communications.
Google AdWords to Introduce Ad Targeting by E-mail Address
Over the next few weeks Google will be rolling out ad targeting by e-mail address.
How to Optimize Your #PPC Campaign for Phone Calls
80% of people don’t leave their house without their smartphone. Therefore, it’s worth trying to optimize your PPC campaigns for inbound phone calls.
What Google’s “Buy” Button Means For The Success Of Your E-Commerce Site
Google is releasing buy buttons where searchers can buy directly through the SERPs, but what does this mean for your e-commerce site?
8 Conversion Optimization Tips Using Gestalt Principles
I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach...
Conquering PPC: Are You Paying Attention to All the Details?
Marketers seeking PPC tips often overlook the fact that AdWords is just one element in their overall marketing campaign. You need everything to work …
Google Adwords Introduces Anticipated ‘Buy’ Button
The new “Purchases on Google” feature was announced, along with a number of other notable improvements.
5 Ways to Use the 80/20 Rule for AdWords
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Google Ads Can Now Show Ratings From Google My Business Listings
Ratings and reviews on Google My Business are about to become an important revenue driver, as they can now be shown in Google Ads using...
5 Retargeting Ad Platforms You Need To Explore Today
If you’re a marketer, you should seriously consider implementing a retargeting campaign.
The Evolution of Retargeting: Interview With Meteora’s Nicholas Waken-Paschal
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is...
How to Use Google Seller Ratings to Beat Your Competition
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
How to Win at AdWords: Boost Media Review
There’s a simple solution to both optimizing ROI on your campaigns and saving time on marketing strategy and less on ad copy — and that’s...
10 Must-Haves For Competitive #PPC Lead Generation (On a Budget)
A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.
Google AdWords To Refresh Certain Data Sets More Frequently
AdWords Product Manger, Jon Diorio, announced on Google+ today that more frequent updates are coming to certain sets of data. Specifically, search terms, geographic performance...
Google AdWords Introduces Dynamic Structured Snippets
Your paid search listings are about to get a slightly new look and feel with the addition of dynamic structured snippets, the Google AdWords team...
Google Launches First Ever AdWords App on Android
Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system,...
Google AdWords Introduces Call-Only Campaigns
When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is...
Google Creates An Easy Way To Keep Up With AdWords Changes
Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google...
#PPC & Paid Social Media Strategies: An Interview With @Pamela_Lund
Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24th. The conference ticket cost for...
6 Google AdWords Features You Should Finally Embrace in 2015
We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features...
My Favorite PPC Tool, And How I Save Countless Hours Using It
Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in...
Tax Season #PPC: 4 Tips to Improve Your Tax-Related Campaigns
Tax season – the most nail-biting time of the year – is upon us. With nationwide unemployment below 7% and trending lower, filing volumes are...