PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Q&A: What You Need to Know About Google’s Call Tracking Offering
Last Monday Google announced the launch of their basic call tracking solution for AdWords. Since then, my company has received hundreds of questions about Google call tracking...
Google AdWords Introduces Callout Extensions, Highlight Key Information About Products & Services
Google recently introduced a new AdWords feature that gives advertisers the ability to add text that highlights key pieces of information about products and services....
Amazon To Take On Google With New Online Advertising Business
The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling...
A 5 Minute Guide to Detecting Brand Abuse in Google AdWords
Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand...
6 Costly Mistakes to Avoid With Shopping Campaigns
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to...
Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions
Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business...
Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching
At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find...
Google Tests New Ads For Music Searches
The Wall Street Journal spotted Google testing new “listen now” ad units for music searches, in conjunction with Spotify, Rhapsody and Beats Music. When you...
Why Dynamic Sitelinks Will Decrease Your CTR
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to...
6 Effective AdWords Optimization Techniques for Beginners
One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the...
AdWords Scripts For MCC: How to Detect Account Anomalies Automatically
If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all the tedious and repetitive tasks...
Google Ad CTR Goes Up After Removal Of Authorship Photos
Google made the decision late last month to remove authorship photos from search results. This led to speculation that the decision was made as a...
How to Lose Money on PPC and Still Grow Sales
Many marketers view pay-per-click (PPC) advertising as a vehicle for direct response marketing only. How could they not? With fully transparent metrics — cost per click,...
WordStream Raises $12 Million In VC Funding, What’s Next For Them
PPC software company, WordStream, announced today that they have raised $12 million in led by Baird Capital of Chicago. “This is the biggest fundraising round...
Google Announces Update To The Google Shopping Feed Specification
Google announced yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification. This update is designed...
What You Need to Know About AdWords Quality Score From a Former Googler
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of PPC, a field I’ve been...
7 Mistakes E-Commerce Retailers Make When Advertising With Google Shopping
Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed. However, this is a misconception....
6 Tactics to Double the Impact of Your Negative Keywords
Working with negative keywords is one of those areas of AdWords that can make you or break you. I’ve been an avid fan of negative...
Tips for Successful Product Listing Ads: An Interview with Bruce Clay
As part of our SEJ interview series, I recently caught up with Bruce Clay of Bruce Clay Inc. to discuss product listing ads. A lot...
How To Run Successful PPC Campaigns: Interview With Ilya Lichtenstein
As part of our SEJ interview series, I caught up with Ilya Lichtenstein from MixRank and asked him to give advice on how to manage successful PPC...
Avoid Spend Bloat: Using Keyword Classification For PPC Account Management
Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account,...
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what...
How to Select The Right Placements For Your Display Network Campaign
Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for clicks with a high bounce rate. This...
7 Ways to Identify Long Tail Keywords on Google AdWords
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general...
How Many Ways Can You Optimize a Google Display Campaign?
As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match...
How to Use New Bing Ads Editor to Scale Extensions Data Management
As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace. A popular...
3 Often Forgotten Opportunities for A/B Testing Ad Copy
If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to...
Effective AdWords Remarketing Tactics for The Advanced Advertiser
One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today,...
7 Simple Ways to Improve Ad Copy Conversion
Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting...
Winning in a Highly Competitive (High CPC) Paid Search Environment
If you’ve worked in paid search and have had experience working with many different industries, it’s amazing to see how much average cost per clicks...