PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews
There comes a time in every AdWords advertiser’s life when your attempts to improve an account’s performance begins to stall. Getting an extra set of...
REVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords Performance
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it....
Optimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio...
Improving Bid Management and Real Time Bidding: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss how to improve bid management and real time bidding (RTB)....
The 10 Questions You Should Ask Yourself When Creating a Landing Page
Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up...
Minimize Your Marketing Budget With A/B Testing: Interview With Paul Ryanzanov
As part of our SEJ interview series, Paul Ryanzanov of Promodo joins us to discuss how you can minimize your marketing budget with the help...
5 Google AdWords Updates from 2013 to Master in the New Year
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these...
How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward
As part of our SEJ interview series, Chris Goward of Wider Funnel gives advice on how to gain valuable marketing insight by testing your website’s...
A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a...
5 Tips for Maximizing Your AdWords Campaign with Bjorn Espenes of Finch
In a recent interview from San Francisco CA, Bjorn Espenes from finch.com gave his 5 tips for maximizing your AdWords campaign. Finch™ is an online advertising...
How Marketing And Probabilities Can Save You $1000’s In PPC Spend
Not all companies can spend $200 or more a day on paid search. Many smaller firms simply don’t have that level of cash-flow to dish...
Targeting Tactics For LinkedIn PPC Ads: Interview With Robert Brady
As part of our SEJ interview series, Robert Brady of Trafficado discusses the best ways to target specific groups of individuals with LinkedIn PPC ads....
7Search.com Launches New Display Advertising Network
In a recent interview from AdTech in New York City, Cleo Betancourt from 7Search.com talks to Search Engine Journal’s Murray Newlands about the recent launch of...
You’re Doing it Wrong: Stop Looking at the Wrong Phone Call Metrics for Your Website
Did you know that the majority of your calls come from your website? For marketers selling a service or an expensive product, this statement is...
Common Product Listing Ad Mistakes & Solutions
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce...
5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended...
Things You Need to Know About Bing Ads Editor Tool – Part II: Insights and Tips
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in...
Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and...
How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their...
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
Super Bowl Ads: Are They Really Worthwhile?
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl...
Tweak and Optimize Your PPC Ads
There are two things that you can do when optimizing your pay-per-click ad: Overhaul your ad copy or tweak it. However, there are those who...
Avoid an Uphill Climb with Your Company’s PPC Internet Marketing
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business...
PPC Salary Guide via Infographic
ONWARD search created a great infographic called PPC Jobs Salary Guide that breaks down the “best job markets, the most in-demand job titles, and salary ranges...
Creating an “Opportunity Report” – PPC
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across...
PPC Optimization – Organize Into Tightly Themed AdGroups
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around...
![How Does the AdWords Auction Work? [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2011/11/what-is-google-adwords-760x400-760x400.webp)
How Does the AdWords Auction Work? [Infographic]
Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful...
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...