Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility in organizations.
Research Shows Differences In ChatGPT And Google AIO Answers
New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.
Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?
Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back.
Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI
Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents.
Google Explains The Process Of Indexing The Main Content
Google’s Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget.
Google Warns: CSS Background Images Aren’t Indexed
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals.
Google: Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site.
The SEO Industry Is Teaching The Wrong Skills
The gap between traditional SEO and AI-first search is growing. Duane Forrester shows what to cut, what to keep, and what to start doing.
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses.
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
Google On Balancing Needs Of Users And The Web Ecosystem
Google’s Gary Illyes said they’re still figuring out how to balance the needs of users and the web ecosystem
Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results.
Why Is SureRank WordPress SEO Plugin So Popular?
SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don’t want.
Google Confirms CSS Class Names Don’t Influence SEO
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance.
Google Search Central APAC 2025: Everything From Day 3
Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms.
ChatGPT Appears To Use Google Search As A Fallback
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing.
Validity Of Pew Research On Google AI Search Results Challenged
The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps.
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
Google Search Central APAC 2025: Everything From Day 2
What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025.
Google Trends API (Alpha) Launching: Breaking News
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page...
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode.
Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings
Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.
Google Search Central APAC 2025: Everything From Day 1
Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content.
Google Shares SEO Guidance For State-Specific Product Pricing
Google explains how to handle state-specific product pricing in search results. Here’s what to know.
Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not
Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search.
Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem
Research on actual users shows that only 1% of AI summaries result in a click to a website.
Proven AI Visibility: From SEO Strategy To GEO Tactics
Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally.
Operationalizing Your Topic-First SEO Strategy
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement.