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Proven AI Visibility: From SEO Strategy To GEO Tactics
Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally.
Operationalizing Your Topic-First SEO Strategy
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement.
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it.
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.
Potential SEO Clients May Want To Discuss AI Search And Chatbots
An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT?
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
Buying links is risky and unnecessary now that other factors play a greater role in ranking.
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google discussed whether it’s okay to make changes to a web page for SEO purposes.
Can AEO/GEO Startups Beat Established SEO Tool Companies?
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 update is over. Here are some clues about what may have happened.
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines.
Google’s John Mueller Clarifies How To Remove Pages From Search
Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool.
Brand Bias For Visibility In Search & LLMs Expert Insights From Global Agency Founder
In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust.
Google Answers Question About Structured Data And Logged Out Users
Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data.
Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era
Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO.
Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors
Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are competitor‑led and 5% are self‑inflicted.
Google Search Can Now Call Local Businesses Using AI
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works.
Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics reported in CrUX.
Topic-First SEO: The Smarter Way To Scale Authority
In this week’s Growth Memo, Kevin Indig lays out the case for a topic-first SEO approach, and how it helps future-proof your visibility.
Ask An SEO: Why Your Content Is No Longer Good Or Helpful
This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based.
Google Says AI Won’t Replace The Need For SEO
Google’s John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO.
Google’s New Graph Foundation Model Improves Precision By Up To 40X
Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining.
The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy
New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers.
Google Explains How To Approach Content For SEO
Google encourages publishers to be realistic about the kinds of searches their content should appear for.
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for.
Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.
Google Explains How Long It Takes For SEO To Work
Google’s John Mueller explains what site owners should expect after implementing SEO changes.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.
Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now
Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy.
Ask An SEO: Should I Hire Candidates Who Can Use AI Tools Or Have Traditional Skills?
What makes a great SEO hire in today’s market? Helen Pollitt covers which skills count and where AI fits on this week’s Ask An SEO.
Google’s Quality Rankings May Rely On These Content Signals
Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings.