Latest SEO Articles
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Page Segmentation and the Effects on Link Building
In 2008 I wrote about the importance of link placement when building links. There are still a lot of SEOs out there that want templated...
Google’s Matt Cutts Gives New Year’s Advice
If there’s one thing you can say about Matt Cutts (known by many as the “voice of Google”), it’s that he’s never short on advice....
SMS Marketing Conversions From Facebook and Twitter
Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive...
Google Keyword Tool Mysteries
You need to cross-check your average CPC estimates when planning an AdWords campaign as using purely the Google KWT may result in a large variance...
Microsoft vs Google: The University War
It used to be that the major technology companies already had a map that was fairly well carved up, and each stuck to their respective...
Interview with Lisa Barone, Chief Branding Officer at Outspoken Media
This is kind of a different interview from the normal format your eyeballs are used to. When I designed the questions I had readers involved...
HOW TO: Easily Highlight and Switch Between Keywords After You Search
Today’s fun mid-holiday search tip will let you highlight your search terms on the page you land on in order to: Easily find your keywords...
Google Building Their Own Groupon Killer?
Google wanted Groupon. And why wouldn’t they? The “deal-a-day” site had bragging rights with their billion dollar annual revenue stream, and the concept was perfect...
Google Sponsors Twelve New Research Projects
“Digital humanities” — the study of society, history, linguistics, and culture through digitized data — has become a recognized sub-section of humanities in general. Many...
5 Things Google is Doing Wrong with Local Search
These last two months have been quite interesting with the launch of the Google Places O-Pack. It seems like everyone and their dog finally decided...
7 Useful Google Cheatsheets – Download for Free!
I know that our readers love cheat sheets: our last year’s post listing SEO cheatsheets had a great response. This week I have collected another...
SEOgadget Keyword Tools are Now Open to Public
SEOgadget.co.uk has announced a new keyword tool beta to make the keyword research process more actionable and (hopefully) enjoyable experience. According to the announcement, “Getting...
Ad Text Optimization – What to Test (and When)?
When you tell someone new to paid search marketing that they’ll be getting instant feedback, that they’ll have a sea of data at their fingertips,...
How To Filter And Override Your Location Extensions In Google AdWords
If you’re running Google AdWords campaigns, then you have probably heard of (and are hopefully using) ad extensions. If you aren’t familiar with them, you...
Does Your Niche Dictate Your Risk?
Months ago I wrote about why understanding your niche was so crucial for quality link building. Most of this piece dealt with issues such as...
Clickbooth CPC : Can it Compete with Google AdSense?
Clickbooth, a CPA/CPC affiliate network based in Sarasota, FL, has stirred up some news this week with buzz around their CPC offering for publishers who...
Google Instant Preview: The Visual Aspect of SEO
Earlier this month, Google added a new feature to their Search experience: Google Instant Preview. The feature, explained in detail on the official Google Blog,...
Google wants to know all about YOU
Convenience or Conspiracy? You Decide. What once started as a convenience for users has, over time, started to sound more like some Orwellian nightmare stalking...
Just for SEOs – How to Find and Keep a Great Copywriter
One of the things I enjoy most about SEO is that I get to work with a lot of creative, talented specialists, especially copywriters. For...
Google Adwords Cost
One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of...
Timing is EVERYTHING in Online Marketing
There are three main factors dealing with time and online marketing and each one is critical to successful online marketing campaigns: Time Management When I...
Should Your Blog Allow Every Comment with a Link?
A few months ago I decided to turn my blog into a do-follow blog to see if it helps increase activity, but honestly I can’t...
Google’s “Related Searches” Now Include Brands, Types, and Stores in Results
Over the past few months Google has been testing out 3 new categories in “related searches”: brands, stores, and types. Search Engine Roundtable tried out...
6 Reasons Why Your Site Sucks
Even as an intern I know these things make your site suck. They are things I come across all too frequently and drive me crazy...
Seven Advanced Questions About Quality Score Answered
If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is,...
How Google Is Screwing Its Own Advertisers with Comparison Ads
In October of 2009, Google launched their new Comparison Ads product specifically for mortgage advertisers, which allowed them to compare their mortgage products side by...
Umlauts, Accents, and Google
When optimizing sites in languages that contain characters not found in the English language, it is important to know that Google will return different results...
Google’s Reasonable Surfer Model: A Scalable Solution to Paid Links?
Google recently released a patent based on the browsing tendencies of “reasonable surfers”. Within, it details that previously, Google had followed a “random surfer” model...
Canonical Links Users Experiences
The three major search engines (Google, Yahoo and Bing) joined forces in February 2009 and introduced the canonical tag. That was supposed to be a...
3 Things Link Building has Taught Me about Life & Vice Versa
Life is all about the lessons; the things we figure out through trial and error along the way. At its core link building is a...