Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
10 Effective Ways to Increase Your Facebook Page Fans
The more Facebook Likes, the better social signal you will provide to your customers, prospective customers, and also industry associates. Here’s how to garner more...
Facebook Adds Disputed Alert to Fight Fake News
Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share disputed content.
5 Tips For Running Effective Facebook Ads Split Testing Campaigns
The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split test for successful campaigns.
Facebook Reactions Now More Important Than Likes
Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with greater News Feed visibility.
Facebook Turns on Video Sound in News Feed
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically play with sound.
Facebook Search Now Recognizes Objects in Photos
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.
What You Need to Know About Facebook’s Business Pages Layout
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
How to Market Through A Brand Facebook Group
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share...
6 New Facebook Live Features You Need to Know
Here are the six latest Facebook Live features and tools you need to know about, including Pages going live via the web and appointing Live...
Facebook Updates How Dynamic Ads Work
To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics.
Listen Now: Introducing Live Audio on Facebook
Facebook continues to enhance its Live experience. After the recent announcement of Live 360 videos, Facebook is adding another dimension: audio. The social media giant...
Facebook Introduces Live 360 Videos
Facebook has announced the addition of 360 video to the Facebook Live experience. Facebook’s 360 videos and live feature were announced over a year ago,...
A Marketer’s Guide to Facebook Messenger Bots
Facebook may say to the world “All your bots are belong to us” but a good marketer knows how to get in on the action....
![Does Facebook Live Increase Engagement and Website Traffic? [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2016/11/Does-Facebook-Live-Increase-Engagement-and-Website-Traffic-STUDY.webp)
Does Facebook Live Increase Engagement and Website Traffic? [STUDY]
Here are some stats on our initiatives for Facebook Live and if they drove traffic and engagement or not.
Fake News Sites Banned From Facebook Ad Network
Facebook has updated its advertising guidelines in order to prevent fake news sites from generating revenue from the Facebook Audience Network.
Two Social Media Marketing Experts Discuss Facebook Live & Snapchat
These 2016 Pubcon interviews reveal ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and...
Facebook Page Call-to-Action Buttons Get Big Update
Some big changes are coming to the way call-to-action buttons work on Facebook Pages. Facebook is also rolling out a new business recommendation feature.
Businesses Can Now Sell In Facebook Messenger
Facebook has announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app.
Facebook Expands Lookalike Audiences Globally
Facebook has announced an update to Lookalike Audiences that should make it easier for advertisers to reach consumers around the globe.
Facebook to Punish Advertisers With Slow Sites
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Facebook Now Automates Trending Stories
Facebook has removed descriptions from its Trending stories section. The announcement comes months after being criticized for having an anti-conservative bias.
Facebook Business Pages Get A New Look
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
Facebook Now Has 1.7 Billion Monthly Active Users
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Why Facebook is the 800-Pound Gorilla of Livestreaming
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and...
5 Big Facebook Live Updates Marketers Need To Know
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and...
Facebook Redesigns Like Button
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new...
5 Facebook Ads Strategies to Boost Your Account
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
10 Social Media Tips and Updates from May 2016
May saw various shifts among numerous social networks, plus some feedback on recent changes.
6 Benefits of Facebook Instant Articles
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to...
12 Ways You can Use Facebook Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to...