Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Facebook To Acquire Virtual Reality Headset Maker, Oculus, For $2 Billion In Cash and Stock
Facebook announced today the company has reached a “definitive agreement” to acquire Oculus VR, Inc. for a total of approximately $2 billion, which includes $400 million...
Facebook Introduces New Company Page Design, Featuring New ‘Pages To Watch’ Section
Facebook announced yesterday they will be rolling out a new “streamlined” look for company Pages on the desktop version of their site. The new look...
Facebook Unveils A News Feed Redesign Focused Around What Users Like
Facebook announced they have begun rolling out yet another new look to their News Feed, this time they are listening to their users and giving...
See Who’s Posting From Your Facebook Page With Facebook’s Latest Feature
Facebook has quietly launched a new feature designed to make Page Managers accountable for their individual posts on a Facebook page. If you’ve ever managed...
Facebook To Acquire WhatsApp For $19 Billion in Cash and Stock
News broke this evening via a regulatory filing that Facebook is acquiring mobile messenger WhatsApp for $19 Billion in cash and company stock. Specifically, WhatsApp will be...
Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed
As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as...
Facebook’s News Reader App, Paper, Launches Today on iOS in the US
Facebook Creative Labs have launched their first ever product, a curated visual news reader app called Paper. If you live in the US and own...
Facebook to Begin Showing Less Text Posts From Business Pages
In an announcement made today on the Facebook Newsroom blog, an update to the News Feed algorithm is being rolled out that will result in...
Facebook Introduces Trending Topics, Here’s How They Differ From Twitter’s
Facebook recently introduced a new feature to the desktop version of their site that’s a lot like Twitter’s trending topics. Simply called “Trending”, it’s a...
Facebook Begins Testing Auto-Playing News Feed Video Ads
Facebook has announced they will begin testing auto-playing News Feed video ads for a limited number of accounts starting this week. Facebook has been refining their...
Facebook Promotions: 5 Things That Are Still Illegal
In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of...
Facebook To Begin Offering Custom Audiences To All Advertisers
Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own...
20+ Tips to Ensure You Never Run Out of Interesting Facebook Content Ideas
If you’re like most bloggers, coming up with a blog post could sometimes be extremely demanding, as you are required to discover fresh content regularly....
Could Facebook VIP Be a Useful Marketing Tool?
We’re going to be brutally honest here. With a few exceptions, no one on Facebook cares if your car breaks down or that you’re having...
Ten Factors To Consider Before Spending Money On Facebook Ads
If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts...
4 Ways to Improve Performance Marketing on Facebook
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can...
How to Increase Engagement with Your Audience
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...
Can Facebook Graph Make You Money?
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming...
Increase Facebook Interaction Wall Post Cheat Sheet
With many Facebook marketing campaigns, while content is king, success is oftentimes dependent on the details of the execution itself. Besides knowing what kind of...
Facebook Pages Feed: What Does It Mean for Page Owners?
If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network...
Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine
We all know it’s coming. Actually, many of us in digital marketing are surprised it’s taken so long. I’m referring to a real Facebook search...
SEO for Facebook – New Video Revealed
Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that. With...
[POLL] Have you ever unfriended a family member on Facebook? Have advice?
I know many people have at least one family member they would like to unfriend, but how does one do this without causing problems? Have...
![The Evolution of Facebook Features [INFOGRAPHIC]](https://cdn.searchenginejournal.com/wp-content/uploads/2011/12/Facebook-Growth-760x400-760x400.webp)
The Evolution of Facebook Features [INFOGRAPHIC]
GroSocial and Reid Johns created this infographic. Fantastic timeline of data to use for research.
Facebook Marketing: No Search Intent? No Problem
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it...
How PR People Are Destroying Social Media
This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards...
7 Ways to Protect Your Facebook Page from Identity Thieves
Identity thieves and hackers are finding that Facebook is a goldmine for phishing schemes, and they are targeting Facebook accounts more than email accounts now....
Guide to Cultivating Relationships in Social Media
So, you’ve decided to bring your company into the world of social networking. Congratulations on evolving beyond the last stone age (but don’t feel too...
Facebook Marketing ROI: 3 Case Studies
If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI:...
5 Reasons To Create A Facebook Fan Page AND 5 Reasons Not To
While I’ve been known to ramble on and on, I’m going to keep this one short and simple. Shocking, I know! 5 Reasons You Should...