Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
LinkedIn: Gen Z Is Our Fastest Growing Audience
LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation.
A Marketer’s Guide To NFTs And The Metaverse
Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who’s already leading the way!
YouTube Co-Founder Is Against Removing Dislikes
Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators.
Dominating Your WhatsApp Marketing Strategy
Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API.
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free.
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations.
A Complete Guide To Product-Led Content Strategy (With Examples)
What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.
How To Use Hashtags On Instagram: Everything You Need To Know
Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement.
Twitter Blue Launches In United States
Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year.
New Facebook Groups Features For Building Strong Communities
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.
Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
Facebook Shutting Down Facial Recognition
Facebook announced it is shutting down it’s facial recognition technology company-wide within weeks
Should We Buy Instagram Followers And Likes?
Find out where and why people buy Instagram followers and likes, whether it helps engagement, and what Instagram can do if they catch you.
7 Proven Tips To Get Influencers To Promote Your Brand On A Budget
Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns.
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification.
LinkedIn Adds New Features To Help Companies Attract Talent
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors.
Did Facebook Change Its Name? Yes, It’s Now “Meta”
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.
Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
Instagram: How To Get On The Explore Page
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it.
How The LinkedIn Algorithm Works & Optimizing For It
Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here’s how the LinkedIn algorithm works.
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data.
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
Facebook Has New Communication Tools For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
Top 5 Reasons Why You Need a Social Media Manager
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why.
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
16 Reasons Why Social Media Is Important To Your Company
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.