Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Don’t Discredit The Value of Referral Links!
Next time you poke around your Google Analytics account, take a look at the Traffic Sources Overview page, in particular at the pie chart that breaks...
17 Ways to Stand Out from Your Website’s Competitors
In a world where everyone is in search of the magic bullet that will increase both sales and website traffic, what if I told you...
7 Ways to Get Content Ideas from the Client
Oh, you have probably heard this one before: writing good content is the key in today’s search marketing. Yet, there is a problem with that...
Ad Copy Optimization: Have We Been Doing It Wrong?
After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing...
Content Marketing Strategies for Brands—An Interview with Marc Purtell
“Content marketing” has become a buzzword in the post-Google Penguin world, and because of its new-found importance in the digital marketing space, brands have continued...
Google AdWords Editor:Your Powerful Campaigns Editing Tool
Quick Intro The Google AdWords Editor is a free offline tool from Google that allows you to manage your Adwords Campaigns quickly and also offers...
Facebook Introduces Larger Images For Link Share Posts
An announcement by Facebook confirms what you may have already noticed through interacting with the social network this week; larger images are now standard for...
Native Rank’s George Avery talks about Local Online Visibility
George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as...
Why is Content Part of a Smart SEO Strategy?
Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with...
Applying AIDA to Digital Marketing
Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how...
Google Webmaster Tools Offers Better Backlink Data For Site Owners
Based on feedback from the webmaster community, Google has made some changes to their free Webmaster Tools product that they announced today. Webmaster Tools provides...
150 Blog Posts in 50 Days: Why Were Marketers Mad?
Maybe you heard of our little content marketing experiment. We were unsatisfied with the results our SEO company was producing, so we decided to take...
The Truth about SEO and Call Tracking
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that...
Eye Tracking to Boost Conversion Rate of your Ecommerce Site
Do you know that your website images play a biggest role in boosting up the conversion rate of your website? To know the importance of...
Google Glass Gets Improved Search Capabilities With New Software Update
Google has released the latest software update for Google Glass. Notable new features include drastic improvements made to the device’s search capabilities. Those fortunate enough...
The 10 DOs & 10 DONTs in Google AdWords
Starting with the right foot means a lot in advertising. Read more about the 10 DOs and the 10 DONTs that will help you optimize...
SEJ Alumnus Michelle Stinson Ross Joins Strategic Alliance with Digital Always Media
Michelle Stinson Ross, SEJ Alumnus and founder of her own agency Firestarter Social Media, recently announced a strategic partnership with Toronto-based digital marketing agency, Digital...
Study Shows Hashtags On Facebook Result In Less Viral Reach For Pages
Facebook adopted the use of hashtags for both personal and business pages earlier this year. Since hashtags have proven to be a useful tool on...
What the Miami Marlins Can Teach Us About Social Media (Un)Popularity
Who are the cool kids in social media? Big brands, rights? Coca-Cola, Katy Perry and Rihanna all have huge social media followings that continue to...
6 WordPress Plugins for Easier Editor-Contributor Collaboration
A site only runs smoothly when you take the time to work with all people involved in its running. Editors and webmasters have a tendency...
Google and Microsoft Team Up To Sue The US Government Over Transparency
Search engine giants, Google and Microsoft, are set to sue the US government over transparency. Their goal is to win the right to reveal more...
YouTube Retiring Video Responses on September 12
YouTube announced Tuesday via its Creator Blog that it will be retiring video responses as of September 12, 2013. The Google-owned video giant cites an...
Google’s Mobile Search Revenue Projected To Grow As Desktop Revenue Falls
In eMarketer’s latest look at the mobile ad market, we see that Google’s mobile search revenue accounts for 19.1% of its total US advertising revenues. Just two...
Google Keyword Tool Has Officially Been Replaced By Keyword Planner
The Google Keyword Tool, used by SEO professionals the world over, has officially been retired. While the sentiments regarding this change have been mixed, there...
This 10 Year Old Girl Would Make A Better SEO Than You
https://www.youtube.com/watch?v=ebtGRvP3ILg In the video, 10-year-old Zia Terry stares down a K-40 ski jump. It’s very noticeably her first time doing so. Her voice shakes as...
Google Product Listing Ads See Dramatic Increase In Click-Through-Rates
Marin Software, provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today released a report showcasing the rise of Google Product Listing...
Facebook Allows Multiple Users To Contribute To Shared Photo Albums
Up to 50 Facebook users can now contribute to the new shared photo albums that Facebook is starting to roll out. Each individual user can...
Instagram Now Bans Users From Certain Hashtag Searches
Instagram now bans users from searching for certain hashtags that may be considered profane or explicit. This discovery, by Nick Drewe of The Data Pack,...
Quick Guide to Optimizing Your TripAdvisor Business Profile
In the age of the internet, travel planning has evolved. When today’s travelers are looking for a place to eat, sleep, or visit, they look...
Case Study: $5 Link Building
It’s 2013. Google’s Penguin algorithm update has long since been released, established and written about. The whole internet, every reputable SEO company and blog have...