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Google Analytics Custom Reports for Enhanced Campaign Management
<< Account Management Notes – July 22, 2013>> …Google flipped the enhanced campaign switch today and there was a flood of advertisers into mobile and...
Is There Value In Your SEO Rankings?
If you are asking yourself this question they you are probably thinking about selling your website. Or you want to know what your website is...
SEO: The Future of Search Results
10 blue links. This is how search engines currently answer questions — over a billion times each day. But what if instead of seeing 10 results,...
How Voice Search Is Changing SEO
Voice search is really taking off. I use it constantly and I know many of my peers do as well. Why type with your hands...
The Dangers Associated With An Author’s Bio
image credit: ShutterStock In the past algorithm update of Google, a lot of traditional strategies in off-page SEO have been set aside by SEO pro to...
The Challenges of Localizing Your Website
image credit: ShutterStock There are a number of challenges any business or organization must face when localizing its website. There are issues to do with translation,...
Web Design Is SEO | Most Important SEO Factors To Consider When You’re Designing A Site
Search engine optimization processes made great strides in the last few years. When the phrase first appeared, SEO web design intended little more than stuffing...
How the 80-20 Rule Applies To Successful AdWords Management
There is a common saying that states: “The greatest trick the Devil ever played was to make everyone think he didn’t exist” The same thing...
Top SEJ Posts For The Month of June 2013
Every month I like to take a moment to recognize the top authors and posts for the previous month. June went by so fast. Hopefully...
Google Grants – AdWords For Non-Profit: How To Get It Started and Start Maximizing Traffic
Are you a non-profit organization that complies with Google’s grant minimum requirement for your country? Then this post could be of great interest for you....
Who Needs SEO When You Have No Competition?
It’s no secret that SEO is not easy (and it’s not cheap). It takes a ton of effort to earn that top spot on a...
Link Acquisition Using Humor: What We Can Learn From the Lebron James Faux Email Hack
Link building is a critical part of any search engine optimization effort, but sometimes the manual methodologies get old. The good news is, you can...
6 Ways To Optimally Use Keyword Match Types for AdWords Success
There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For...
Tips and Tricks for Optimizing Time Sensitive Pages
When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout...
Why Pay For Performance SEO Is Really Too Good To Be True (Provided You’re Cautious Enough)
image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the...
Things You Need to Know About Bing Ads Quality Score
As a Bing Ads product manager specializing in campaign optimization, I often get asked the differences between Quality Score on Bing Ads and AdWords. In order...
Small Businesses Can Still Have Big SEO Success
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the...
6 Reasons Why Small Businesses Often Fail With AdWords
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their...
Experience Forums On Your Mobile Phone With Topify
Do you use forums as part of your marketing? They can be a great way to get your name out there, make new connections, and...
Reach A Definite Logical End Using Infinite Scrolling
Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the...
How to Claim & Set Up Local Profiles: From Google+ to Yelp
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the...
Best Practices for Measuring SEO Success
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the right data is essential not only to...
Matt Cutts: Google Webmaster Penalty Emails to Include Examples of Bad Links
We’re here live at SMX Advanced in Seattle where Matt Cutts is on stage being interviewed. Matt Cutts said that Google Webmaster Penalty emails will...
7 Killer Landing Page Design Tips to Maximize Your Conversion Ratio
image credit: ShutterStock One of the fastest ways to boost profits is to turn your attention away from traffic for a while and start thinking about...
Seeing Success In An Increasingly Competitive AdWords Market
It’s no secret – the world of online marketing is becoming flooded with more and more competition as the days go by. Business owners are...
The 5 Essential Steps to Effective Content Marketing
It’s probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get...
What Is The Future of The Rel=Author Tag? via Matt Cutts
Google authorship and the rel=author tag has been around for a little while, have you been taking advantage of it? Personally, I’ve noticed an increased...
Matt Cutts’ Take On SEOs After New Update
How’s everyone doing post Penguin 2.0? This update only affected 2.3% of search queries, yet some of our users said the following about the new...
Google’s Penguin – Beginning to Flex its Muscles
Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve...
SEOMoz Changed Their Name Today
Fellow SEOs around the world have been following SEOMoz for a while and today they made a big move. What did they do? They changed...