Latest SEO Articles
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Matt Cutts on Page Ranking Over Time
Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity of checking your rankings every...
Expanding Search Campaigns Up The Purchase Funnel
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords...
Everything I Know About Link Building I Learned in 1998
When you think back to how the world of SEO and link building has changed over the past 2 years, it’s absolutely amazing. Before the...
Top 10 April Fools Day Jokes for 2013
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it...
How To Build Amazing Creative Without A Designer
The SEM Expert’s Guide To Google Display Ad Builder Maybe you’ve taken Google’s Display Ad Builder for a test drive. It’s a handy tool with...
What Really Happened With Raven Tools: Interview with Jon Henshaw
In late 2012, Internet marketing tools platform Raven Tools raised eyebrows in the SEO world when the company’s CEO announced that Raven would remove “all...
Internet Marketing In China
The Chinese economy stands as the second largest in the world, behind the USA. Much of the world’s manufacturing is Chinese, and there is a...
Twitter’s Vine App Will Make Social SEO Campaigns More Awesome
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise...
Essential Elements of a Successful Self Published Book
While the publishing industry is not going to die anytime soon, the ability to self publish books is quickly becoming a disruptive force that is...
Matt Cutts on What’s Needed for SEO Success in 2013 and Beyond – Live Blogging
SMX West is in its final day and it’s been a great three days of sessions. Today’s panel, What’s Needed for SEO Success in 2013 and...
Matt Cutts Confirms Panda Update Coming This Friday
Late last night Matt Cutts was on stage at SMX talking about Penguin and Panda updates. When asked about Panda updates and when will be...
Liveblogging: Walk A Mile In Google’s Shoes with Matt Cutts
Today Matt Cutts is on stage at SMX West. We’re live blogging here as Matt Cutts teach us with dealing with tough calls in organic...
How Is Your Search Engine Handling Synonyms?
How Is Your Search Engine Handling Synonyms? I started by Googling ‘funny pets’, and Google came up with a number of highly relevant results. I...
Why Link Building Isn’t a Cookie-Cutter Process
If you’ve been doing link building for a significant amount of time, you already know that it’s not a simple or linear process. Even so,...
Leveraging Pinterest For Guest Post Opportunities
Everyone is looking for guest post opportunities these days, but one avenue that doesn’t get discussed about often is leveraging Pinterest for guest post opportunities....
SEO for WordPress Blogs: Getting the Basics Right
WordPress is an amazing publishing platform with an strong community that supports it. For the uninitiated, WordPress is an open source blogging platform which can...
The Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be...
6 Free Google Docs Every SEO Needs To Have
One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and tools...
Step-by-Step Guide to Qualifying Your Backlink Sources
We all know that all backlinks are not created equal when it comes to their relative SEO value. But given the sheer number of linking...
The Evolution of Modern Marketing Automation
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential...
What You Can Learn from Exploring Your Links Visually
Have you ever wanted to really see your link profile, beyond a list of links, without having to export them into Excel to create a...
4 Reasons Why You Shouldn’t Remove An Ex-Employee’s Rel=”author” Tag
Many content marketers are taking advantage of the benefits associated with setting up Google Authorship through the rel=”author” tag. The adoption of content authorship has...
A Deeper Look at Google Signals Map and Social Data Hub
If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Signals has actually been...
7 SEO Tasks That Are Wasting Your Time
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in...
Matt Cutts Tips for Updating News Articles
Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news. “If I have a developing news story, should...
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
Do You Have a Screen Based Marketing Strategy?
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only...
Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes,...
Matt Cutts and Othar Hansson on How to Establish Authorship
Have you ever noticed that some search results show up with a smiling face included? Like this one for Matt Cutts. This is the Google...
Matt Cutts on Negative SEO
For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it. Matt...